"womens clothing" App Store Keywords Research Case | ASOTools
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"womens clothing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “womens clothing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hllo”, “medi”, “sea of thieves”, “engie”, “oggy and the cockroach”, “circumstance”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “womens clothing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword womens clothing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chic shop by 5mina: womens clothing fashion luxury ≤5 30 250+ 71
rainbow shops - womens and plus size clothing ≤5 8 250+ 93
inexpensive womens clothing ≤5 4 250+ 78
cheap womens clothing ≤5 3 250+ 75
cheap womens clothing apps ≤5 30 250+ 128

The search volume of the core keyword womens clothing in Google App Store reached 42, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ROMWE - Daily Outfit Fashion romwe 58 34
2
SHEIN-Fashion Shopping Online shien 80 29
3
ROSEGAL-Shopping Fashion & Clothing clothing stores near me 46 16
4
VENUS: Unique Women's Clothing & Swimwear App venus 51 40
5
IVRose - Affordable Women's fancy Apparel ivrose 28 38
6
Airy - Women's Fashion airy 29 30
7
Garage - Women’s Clothing garage 56 59
8
PrettyLittleThing little pretty things 65 30
9
Fashion Nova fashion nova 65 29
10
Forever 21 - The Latest Fashion & Clothing 21 forever 65 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hm 83 44 250+ 124
airliexpress 83 38 250+ 187
zara's 82 30 250+ 157
shien 80 29 250+ 179
s h e i n 80 26 250+ 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
H&M - we love fashion henm 83 59
2
H&M One Team h u0026 m uae ≤5 30
3
Zara zara's 82 30
4
Coupons for H&M discount deal codes by Coupon Apps h and m paris ≤5 24
5
iFORA HM ifora hm ≤5 23
6
Bershka - Fashion and trends online bershka 60 28
7
Forever 21 - The Latest Fashion & Clothing 21 forever 65 33
8
HM-UFO hm-ufo app ≤5 30
9
Nike nike 76 31
10
Arduino Bluetooth Controller (HM-10 Module) arduino bluetooth controller (hm-10 module) ≤5 21

These five keywords: “hm”, “airliexpress”, “zara's”, “shien”, “s h e i n”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “H&M - we love fashion”, “H&M One Team”, “Zara”, “Coupons for H&M discount deal codes by Coupon Apps”, “iFORA HM”, “Bershka - Fashion and trends online”, “Forever 21 - The Latest Fashion & Clothing”, “HM-UFO”, “Nike”, “Arduino Bluetooth Controller (HM-10 Module)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “womens clothing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “womens clothing