"retro" App Store Keywords Research Case | ASOTools
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"retro" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “retro” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “assurances”, “visits”, “bichon frise”, “scarab”, “ail”, “computed”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “retro” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword retro from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
retro radio 45 14 250+ 66
retrospective 43 37 249 177
retrograde 38 38 250+ 196
retro games 37 17 250+ 122
retro fit 36 31 250+ 171

The search volume of the core keyword retro in Google App Store reached 43, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Retro Bowl udos 61 62
2
Music Player - MP3 Player - Retro rmusik ≤5 23
3
RetroLand Pro - Classic Retro Game Collection ???? retrogames 36 13
4
Retro Highway shakedown 21 31
5
RetroArch emulation 46 11
6
Retro Game Center (enjoy classic/emulation games) game emulator 31 13
7
Retro Fitness retro fit 36 31
8
Retro Games: Free Games 2020 retro games 37 17
9
Retro Game World (classic emulator games) consoles emulator games ≤5 5
10
Classic Game Center ( retro game ) retro clasico game ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
drive 73 70 250+ 176
sname 70 24 250+ 130
znake 70 19 250+ 116
asthetic 68 8 250+ 47
urban outfitter 65 46 250+ 211

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Drive drive google 85 41
2
Autosync for Google Drive google back up and sync 31 16
3
#DRIVE reaming drive ≤5 28
4
Amazon Drive amazon drive 35 26
5
Garmin Drive™ garmin dash cam 21 10
6
Microsoft OneDrive truxmap 80 68
7
Drive Ahead! go-ahead 45 54
8
Storage Analyzer & Disk Usage drives 51 32
9
Drive for Speed: Simulator driving for speed simulator 24 30
10
Dr. Driving dr 68 78

These five keywords: “drive”, “sname”, “znake”, “asthetic”, “urban outfitter”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Drive”, “Autosync for Google Drive”, “#DRIVE”, “Amazon Drive”, “Garmin Drive™”, “Microsoft OneDrive”, “Drive Ahead!”, “Storage Analyzer & Disk Usage”, “Drive for Speed: Simulator”, “Dr. Driving”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “retro”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “retro