"wizard of oz" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wizard of oz” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “centre”, “tasas”, “deep blue sea”, “mazda 3”, “airline”, “count down timer”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “wizard of oz” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wizard of oz from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
the wizard of oz | 53 | 26 | 249 | 173 |
dorothy wizard of oz | 33 | 33 | 249 | 193 |
the wonderful wizard of oz | 24 | 30 | 246 | 7 |
wizard of oz slots | 22 | 28 | 250+ | 213 |
the wizard of oz slots | 15 | 25 | 250+ | 215 |
The search volume of the core keyword wizard of oz in Google App Store reached 49, its difficulty level reached 32, and the number of apps related to it reached 249, among them, there are 170 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
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The Wizard of Oz Magic Match 3 Puzzles & Games | judy garland | 55 | 47 |
2 |
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Wizard of Oz Free Slots Casino | dorothy wizard of oz | 33 | 33 |
3 |
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Escape from Oz: Wizard Adventures | dorothy wali game | ≤5 | 28 |
4 |
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Wizard of Oz 3 Slots | casino wizard | ≤5 | 21 |
5 |
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The Wizard of Oz | the wonderful wizard of oz | 24 | 30 |
6 |
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Wizard of Oz Slots | wizard of oz slots | 22 | 28 |
7 |
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Wizard Of Oz Soundboard | wizard of oz soundboard | ≤5 | 5 |
8 |
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Wizard of Oz 2 Slots | wizard of oz 2 slots | ≤5 | 17 |
9 |
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Matching Magic: Oz - Match 3 Jewel Puzzle Games | the wizard of oz magic match 3 free | ≤5 | 15 |
10 |
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The Wizard of Oz: Dorothy's adventures | oz: dorothy's quest | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
wotchap | 90 | 30 | 249 | 245 |
herey poter | 75 | 23 | 249 | 138 |
hartu potter | 75 | 22 | 250+ | 139 |
harry potters | 75 | 19 | 250+ | 130 |
harry porrer | 75 | 19 | 249 | 123 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
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myVEGAS Slots - Las Vegas Casino Slot Machines | my casino | 34 | 30 |
2 |
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TextNow: Free Texting & Calling App | text now | 68 | 30 |
3 |
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NFL | nfl | 79 | 42 |
4 |
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APUS Message Center—Intelligent management | 资讯助手信息 | ≤5 | 32 |
5 |
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Slotomania™ Free Slots: Casino Slot Machine Games | slotomania | 42 | 41 |
6 |
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Wattpad - Read & Write Stories | wappad | 73 | 44 |
7 |
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SHOWTIME | showtime | 54 | 35 |
8 |
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Free Call : Call Free & Free Text | llamar | 36 | 19 |
9 |
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Plenty of Fish Free Dating App | pof | 72 | 24 |
10 |
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OkCupid - The Online Dating App for Great Dates | okcupid | 60 | 24 |
These five keywords: “wotchap”, “herey poter”, “hartu potter”, “harry potters”, “harry porrer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “myVEGAS Slots - Las Vegas Casino Slot Machines”, “TextNow: Free Texting & Calling App”, “NFL”, “APUS Message Center—Intelligent management”, “Slotomania™ Free Slots: Casino Slot Machine Games”, “Wattpad - Read & Write Stories”, “SHOWTIME”, “Free Call : Call Free & Free Text”, “Plenty of Fish Free Dating App”, “OkCupid - The Online Dating App for Great Dates”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “wizard of oz”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: