"airline" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “airline” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “uc browser”, “cornhole”, “emulador”, “quiver”, “pung”, “shooters”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “airline” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword airline from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
smerican airlines	68	22	249	168
americans airline	68	21	249	137
american airlines	67	20	249	125
southwestern airlines	66	25	248	127
southwest airlines	65	25	249	130

The search volume of the core keyword airline in Google App Store reached 43, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 113 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Airline Commander - A real flight experience	aipplane	51	29
2		Airline Manager 4	airline-manager	16	18
3		Airlines Manager - Tycoon 2019	manager games	26	19
4		United Airlines	united	56	68
5		Southwest Airlines	southwestern airlines	66	25
6		Amber's Airline - High Hopes ✈️	amber	39	41
7		American Airlines	smerican airlines	68	22
8		Spirit Airlines	spirits airline	60	35
9		Frontier Airlines	fronteir airlines	56	19
10		Alaska Airlines - Travel	alaska airlines	55	22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
irnb	80	30	248	231
sky skanner	73	27	250+	140
skyscannet	73	21	250+	123
ryan air	72	36	248	172
expidia	68	23	250+	125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Gaybnb	misterbnb	15	20
2		Ziggy's Airbnb	ziggy's	≤5	30
3		B&B Hotels	gestione prenotazioni b and b	≤5	8
4		Messenger – Text and Video Chat for Free	messenger	83	86
5		Gymnastics Superstar - Spin your way to gold!	jinasia	53	41
6		Flipp - Weekly Shopping	flip	51	71
7		Gardenscapes	gardener	55	14
8		Panera Bread	panera breads	63	19
9		My Dolphin Show	delfn	45	48
10		Stitcher - Podcast Player	stitcher	38	37

These five keywords: “irnb”, “sky skanner”, “skyscannet”, “ryan air”, “expidia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gaybnb”, “Ziggy's Airbnb”, “B&B Hotels”, “Messenger – Text and Video Chat for Free”, “Gymnastics Superstar - Spin your way to gold!”, “Flipp - Weekly Shopping”, “Gardenscapes”, “Panera Bread”, “My Dolphin Show”, “Stitcher - Podcast Player”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “airline”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools