"airline" App Store Keywords Research Case | ASOTools
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"airline" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “airline” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “uc browser”, “cornhole”, “emulador”, “quiver”, “pung”, “shooters”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “airline” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword airline from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
smerican airlines 68 22 249 168
americans airline 68 21 249 137
american airlines 67 20 249 125
southwestern airlines 66 25 248 127
southwest airlines 65 25 249 130

The search volume of the core keyword airline in Google App Store reached 43, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 113 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airline Commander - A real flight experience aipplane 51 29
2
Airline Manager 4 airline-manager 16 18
3
Airlines Manager - Tycoon 2019 manager games 26 19
4
United Airlines united 56 68
5
Southwest Airlines southwestern airlines 66 25
6
Amber's Airline - High Hopes ✈️ amber 39 41
7
American Airlines smerican airlines 68 22
8
Spirit Airlines spirits airline 60 35
9
Frontier Airlines fronteir airlines 56 19
10
Alaska Airlines - Travel alaska airlines 55 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
irnb 80 30 248 231
sky skanner 73 27 250+ 140
skyscannet 73 21 250+ 123
ryan air 72 36 248 172
expidia 68 23 250+ 125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gaybnb misterbnb 15 20
2
Ziggy's Airbnb ziggy's ≤5 30
3
B&B Hotels gestione prenotazioni b and b ≤5 8
4
Messenger – Text and Video Chat for Free messenger 83 86
5
Gymnastics Superstar - Spin your way to gold! jinasia 53 41
6
Flipp - Weekly Shopping flip 51 71
7
Gardenscapes gardener 55 14
8
Panera Bread panera breads 63 19
9
My Dolphin Show delfn 45 48
10
Stitcher - Podcast Player stitcher 38 37

These five keywords: “irnb”, “sky skanner”, “skyscannet”, “ryan air”, “expidia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gaybnb”, “Ziggy's Airbnb”, “B&B Hotels”, “Messenger – Text and Video Chat for Free”, “Gymnastics Superstar - Spin your way to gold!”, “Flipp - Weekly Shopping”, “Gardenscapes”, “Panera Bread”, “My Dolphin Show”, “Stitcher - Podcast Player”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “airline”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “airline