"wireless earbuds" App Store Keywords Research Case | ASOTools
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"wireless earbuds" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wireless earbuds” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “alibaba”, “how are you”, “live chats”, “tiktok likes”, “kohl”, “farben”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wireless earbuds” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wireless earbuds from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
iluv wireless earbuds ≤5 24 250+ 235
finder for wireless earbuds ≤5 12 250+ 143
galaxy wireless earbuds app ≤5 8 248 132
volume booster for wireless earbuds ≤5 6 250+ 116
wireless bluetooth earbuds volume booster ≤5 6 250+ 116

The search volume of the core keyword wireless earbuds in Google App Store reached 35, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 104 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Find My Headphones & Earbuds écouteur sans fil 41 20
2
Bluetooth Pair - Bluetooth Finder - BLE Scanner discoverable 61 45
3
IQbuds ecouteur sans fil samsung 24 31
4
Wireless Earphone Assistant wireless earphone controller ≤5 30
5
Equalizer For Bluetooth headset bluetooth headphone 50 10
6
Razer Hammerhead True Wireless razer hammerhead 21 40
7
Find My Bluetooth Device bluetooth tracker 11 7
8
TWTools - True Wireless Tools i500 tws 16 26
9
Sound Amplifier amplifier 34 27
10
Bose Connect b o s e 55 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twithr 93 30 250+ 243
new 87 100 250+ 204
apple 82 68 250+ 63
espoty fay 82 60 249 230
best buu 82 53 249 227

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Livestream Twitch Multiplayers Games Advices tuichi ≤5 30
2
Evony: The King's Return envy 45 32
3
Bowling King bowling 55 70
4
Teamfight Tactics: League of Legends Strategy Game tft 57 42
5
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
6
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
7
+Download 4 Instagram Twitter downland 7 20
8
Twitch: Livestream Multiplayer Games & Esports toitsh 85 68
9
pixiv ehentai 60 37
10
AMAZE! amazr 62 44

These five keywords: “twithr”, “new”, “apple”, “espoty fay”, “best buu”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Livestream Twitch Multiplayers Games Advices”, “Evony: The King's Return”, “Bowling King”, “Teamfight Tactics: League of Legends Strategy Game”, “PayPal Mobile Cash: Send and Request Money Fast”, “Discord - Talk, Video Chat & Hang Out with Friends”, “+Download 4 Instagram Twitter”, “Twitch: Livestream Multiplayer Games & Esports”, “pixiv”, “AMAZE!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wireless earbuds”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wireless earbuds