"drifting" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drifting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “doors”, “abc news live”, “kata kata cinta”, “oppo”, “4-20”, “aluminum”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drifting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drifting from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
drifting games	39	21	250+	144
xcar drifting	34	15	250+	131
trike drifting	33	14	248	125
formula drifting	31	11	250+	103
car drifting	28	20	249	125

The search volume of the core keyword drifting in Google App Store reached 41, its difficulty level reached 24, and the number of apps related to it reached 248, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		CarX Drift Racing 2	xcars	72	53
2		Drift Max Pro - Car Drifting Game with Racing Cars	drift	47	79
3		Hashiriya Drifter #1 Racing	difter	38	20
4		Torque Drift: Become a DRIFT KING!	torque drift	28	16
5		Drift Max	max ernst	34	48
6		CarX Drift Racing	xcar drifting	34	15
7		Real Drift Car Racing Lite	drift car	29	22
8		Drift هجولة	هجوله	39	18
9		Xtreme Drift 2	trike drifting	33	14
10		Sling Drift	spindrift	28	37

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
games	77	94	250+	250
drivte	77	57	250+	232
focebooklite	73	47	250+	228
xcars	72	53	250+	232
game	70	100	250+	247

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Temple Run 2	ganes	63	58
2		slither.io	game	70	100
3		Chat Master!	gamws	58	60
4		Street Diver	glipping	50	49
5		Magic Tiles 3	piaon	58	20
6		Subway Surfers	sabuway	73	27
7		Fruit Ninja®	spiel	51	59
8		Temple Run	الألعاب	61	60
9		aquapark.io	piscina	56	16
10		Candy Crush Saga	free games	63	63

These five keywords: “games”, “drivte”, “focebooklite”, “xcars”, “game”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Temple Run 2”, “slither.io”, “Chat Master!”, “Street Diver”, “Magic Tiles 3”, “Subway Surfers”, “Fruit Ninja®”, “Temple Run”, “aquapark.io”, “Candy Crush Saga”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drifting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools