"winter wonderland" App Store Keywords Research Case | ASOTools
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"winter wonderland" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “winter wonderland” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “basquetbol”, “intercom”, “bristol”, “personalidad”, “ak-47”, “crp”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “winter wonderland” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword winter wonderland from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
my winter wonderland ≤5 30 250+ 160
winter wonderland snowman ≤5 30 250+ 111
winter wonderland puzzles ≤5 30 250+ 92
barbie dreamhouse adventures winter wonderland ≤5 30 250+ 235
winter wonderland live wallpaper ≤5 30 250+ 193

The search volume of the core keyword winter wonderland in Google App Store reached 36, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hidden Object - Winter Wonderland wintery hidden objects ≤5 5
2
Hidden Objects - Winter Wonder wonder world hidden objects ≤5 30
3
Winter Wonderland Free mystical winter wonderland ≤5 30
4
Christmas Solitaire: Santa's Winter Wonderland my winter wonderland ≤5 30
5
Bingo Xmas Holiday: Santa & Friends bingo quest candy kingdom ≤5 13
6
Christmas Wonderland wonderland hidden object game ≤5 30
7
Winter Snow Live Wallpaper neige wallpaper ≤5 4
8
Winter Wonderland – Free Slot Machines wonderland pty limited ≤5 30
9
Hidden Object Game - Winter Splendor hidden difference - winter wonderland ≤5 30
10
Christmas Hidden Object: Xmas Tree Magic chrism 55 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
anapxhat 72 47 250+ 213
mekie mouse 63 23 250+ 147
mickey mouses 63 15 250+ 126
mahjiong 61 13 250+ 145
fonzen 60 52 250+ 224

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Snapchat snapchat 83 46
2
Hoop hoop 49 59
3
Add friends on Snapchat , KIK & Instagram sfriend 66 39
4
LMK: Anonymous Polls for Snapchat annonymous snapchat 14 26
5
YouCam Fun - Snap Live Selfie Filters & Share Pics fun com 20 37
6
Bitmoji dmoji 65 18
7
Friends for Snapchat - Find Friends snapchat nudes 34 33
8
Sweet Camera Lite - Take Selfie Filter Camera caritas 43 33
9
Face Live Camera: Photo Filters, Emojis, Stickers caras felices 43 30
10
SketchBook - draw and paint draws 66 26

These five keywords: “anapxhat”, “mekie mouse”, “mickey mouses”, “mahjiong”, “fonzen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Snapchat”, “Hoop”, “Add friends on Snapchat , KIK & Instagram”, “LMK: Anonymous Polls for Snapchat”, “YouCam Fun - Snap Live Selfie Filters & Share Pics”, “Bitmoji”, “Friends for Snapchat - Find Friends”, “Sweet Camera Lite - Take Selfie Filter Camera”, “Face Live Camera: Photo Filters, Emojis, Stickers”, “SketchBook - draw and paint”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “winter wonderland”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “winter wonderland