"portals" App Store Keywords Research Case | ASOTools
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"portals" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “portals” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “minecraft games that are free”, “leftovers”, “gato llorando”, “dirk”, “audible books”, “teraria”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “portals” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword portals from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
portals student 41 2 250+ 30
portals 2 38 12 250+ 110
aries portals 36 30 249 181
plus portals 33 16 249 106
plusportals 27 44 250+ 232

The search volume of the core keyword portals in Google App Store reached 43, its difficulty level reached 14, and the number of apps related to it reached 249, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Portals.net portal app 16 5
2
Portal Maze 2 - Aperture spacetime jumper games 3d poltol 56 58
3
Portalitic - Portal Puzzle 2 portales 56 29
4
Portals portals: your gateway to the world of feedback ≤5 30
5
Bridge Constructor Portal rtal 50 32
6
Portals : Crypto Wallet Generator - Bitcoin chainz portal wallet ≤5 30
7
Crazy Portal portal masters 26 30
8
Magic Portals Free magic portals free ≤5 30
9
Teleportal potal 56 20
10
Mega Portals Mods for mcpe mega block app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aotaop 100 30 29 6
epfo 77 39 249 151
employers provident fund organisation 77 30 250+ 133
up 73 89 250+ 136
cleverness 68 62 250+ 239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Frontline Health Portal health portal 23 4
2
ঈশপের গল্প Aesop Story Bangla ishoper golpo in bengali ≤5 30
3
Aesop Fables for children - 2018 aesop fables - school version ≤5 30
4
Aesop's Fables aesop fables 5in1 ≤5 30
5
Frontline ERP & SIS erp 38 58
6
SubSidekick - Frontline Aesop Online Substitutes aesop for substitutes 11 34
7
Aesop's Fables fables 28 21
8
SubAssistant for Frontline Absence Management subassistant ≤5 21
9
???? ???? Aesop Audiobook Collection aesop's fables audiobook ≤5 30
10
The Aesop Fables aesop for children ≤5 30

These five keywords: “aotaop”, “epfo”, “employers provident fund organisation”, “up”, “cleverness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Frontline Health Portal”, “ঈশপের গল্প Aesop Story Bangla”, “Aesop Fables for children - 2018”, “Aesop's Fables”, “Frontline ERP & SIS”, “SubSidekick - Frontline Aesop Online Substitutes”, “Aesop's Fables”, “SubAssistant for Frontline Absence Management”, “???? ???? Aesop Audiobook Collection”, “The Aesop Fables”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “portals”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “portals