"wifi router" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wifi router” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ldap”, “apple cider”, “poco”, “mummy”, “ups”, “pst”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “wifi router” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wifi router from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| wifi routers | 45 | 12 | 250+ | 83 |
| router wifi | 39 | 10 | 250+ | 81 |
| tp link wifi router | 24 | 30 | 250+ | 66 |
| mi wifi router | 16 | 8 | 250+ | 87 |
| wifi router asus | 12 | 8 | 250+ | 90 |
The search volume of the core keyword wifi router in Google App Store reached 35, its difficulty level reached 25, and the number of apps related to it reached 249, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
WiFi Router Manager - Detect Who is on My WiFi | wifi router manager - detect who is on my wifi | ≤5 | 8 |
| 2 |
 |
WiFi Router Master - WiFi Analyzer & Speed Test | wifi routers | 45 | 12 |
| 3 |
 |
All Router Setup - Wifi Signal, Router Settings | tikona | 29 | 30 |
| 4 |
 |
Wifi Router Setting : Router Manager | turn off my wifi router | ≤5 | 30 |
| 5 |
 |
WiFi Router Password - Setup WiFi Password | revelación de contraseña wifi | ≤5 | 8 |
| 6 |
 |
Router Setup Page - Tweak your router! | set up router page | 23 | 6 |
| 7 |
 |
Router Admin Setup Control & Speed Test | modem wifi | 33 | 14 |
| 8 |
 |
WIFI Router Booster | wifi extenders | 48 | 12 |
| 9 |
 |
NETGEAR Nighthawk – WiFi Router App | netgear | 49 | 29 |
| 10 |
 |
All Router Admin - Setup WiFi Password | routers | 36 | 6 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| speeddtest | 90 | 32 | 250+ | 145 |
| test speed | 90 | 15 | 250+ | 96 |
| testspeed | 90 | 14 | 250+ | 91 |
| speed testnet | 90 | 13 | 250+ | 80 |
| spped test | 90 | 12 | 250+ | 71 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Speedtest by Ookla | test speed | 90 | 15 |
| 2 |
 |
Internet Speed Test-FiberTest for Android Smart TV | speedly test | ≤5 | 30 |
| 3 |
 |
Wifi Speed Test - Internet Speed Test | test internet speed unifi | ≤5 | 6 |
| 4 |
 |
Internet speed test Meter- SpeedTest Master | speed testers | 90 | 11 |
| 5 |
 |
FIREPROBE Speed Test | speed test jitter | ≤5 | 6 |
| 6 |
 |
Simple Speedcheck | simple speed meter | ≤5 | 30 |
| 7 |
 |
FAST Speed Test | www.fast.com | 60 | 35 |
| 8 |
 |
Speed Test | spiter | ≤5 | 24 |
| 9 |
 |
V-SPEED Speed Test | v-speed speed test | ≤5 | 8 |
| 10 |
 |
SPEEDCHECK Internet Speed Test | what's my internet speed | 43 | 12 |
These five keywords: “speeddtest”, “test speed”, “testspeed”, “speed testnet”, “spped test”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Speedtest by Ookla”, “Internet Speed Test-FiberTest for Android Smart TV”, “Wifi Speed Test - Internet Speed Test”, “Internet speed test Meter- SpeedTest Master”, “FIREPROBE Speed Test”, “Simple Speedcheck”, “FAST Speed Test”, “Speed Test”, “V-SPEED Speed Test”, “SPEEDCHECK Internet Speed Test”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “wifi router”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: