"wifi hotspots" App Store Keywords Research Case | ASOTools
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"wifi hotspots" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wifi hotspots” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mujer”, “flappy bird”, “spanish translate”, “the sim”, “tfl”, “horoscope daily”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wifi hotspots” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wifi hotspots from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hotspots wifi 36 13 249 122
xfinity wifi hotspots 19 37 250+ 225
xfinity hotspots wifi 14 39 249 245
free wifi hotspots 9 12 250+ 136
wifi around - nearby hotspots ≤5 30 250+ 120

The search volume of the core keyword wifi hotspots in Google App Store reached 36, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Xfinity WiFi Hotspots xfinity wifi 41 17
2
Wifi Hotspot Portable free wifi hotspot 17 13
3
Swift WiFi - Free WiFi Hotspot Portable free wifi hotspots 9 12
4
Mobile Hotspot - Wifi Hotspot 2020 hotspot download app 11 9
5
Wifi Hotspot - Mobile Hotspot wi fi hotspot 36 12
6
WiFi Hotspot hot spot c-store ≤5 30
7
WiFi Hotspot: Portable WiFi Connect quien usa mi zona wifi ≤5 8
8
Portable Wi-Fi hotspot wifi portatil 23 14
9
Wifi Hotspot, Net Share, Free Hotspot, App Hotspot النقاط الساخنه ≤5 12
10
Free Wifi Hotspot Portable free hot spot 13 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
smerican airlines 68 22 249 168
americans airline 68 21 249 137
xfinity 67 35 250+ 158
american airlines 67 20 249 125
frre 66 51 250+ 221

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
American Airlines americans airline 68 21
2
Southwest Airlines southwestern airlines 66 25
3
Wificoin - GoGo Inflight Wifi. Airlines WiFi App inflight 11 18
4
United Airlines united 56 68
5
Alaska Airlines - Travel alaska airlines 55 22
6
American Airlines Center american airlines center ≤5 29
7
Spirit Airlines spirits airline 60 35
8
American Airlines Credit Union american airlines credit union 26 45
9
Hawaiian Airlines hawaiian 43 23
10
Ethiopian Airlines ethiopian airlines 40 14

These five keywords: “smerican airlines”, “americans airline”, “xfinity”, “american airlines”, “frre”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “American Airlines”, “Southwest Airlines”, “Wificoin - GoGo Inflight Wifi. Airlines WiFi App”, “United Airlines”, “Alaska Airlines - Travel”, “American Airlines Center”, “Spirit Airlines”, “American Airlines Credit Union”, “Hawaiian Airlines”, “Ethiopian Airlines”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wifi hotspots”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wifi hotspots