"wifi hotspots" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wifi hotspots” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mujer”, “flappy bird”, “spanish translate”, “the sim”, “tfl”, “horoscope daily”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “wifi hotspots” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wifi hotspots from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
hotspots wifi | 36 | 13 | 249 | 122 |
xfinity wifi hotspots | 19 | 37 | 250+ | 225 |
xfinity hotspots wifi | 14 | 39 | 249 | 245 |
free wifi hotspots | 9 | 12 | 250+ | 136 |
wifi around - nearby hotspots | ≤5 | 30 | 250+ | 120 |
The search volume of the core keyword wifi hotspots in Google App Store reached 36, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Xfinity WiFi Hotspots | xfinity wifi | 41 | 17 | |
2 |
|
Wifi Hotspot Portable | free wifi hotspot | 17 | 13 |
3 |
|
Swift WiFi - Free WiFi Hotspot Portable | free wifi hotspots | 9 | 12 |
4 |
|
Mobile Hotspot - Wifi Hotspot 2020 | hotspot download app | 11 | 9 |
5 |
|
Wifi Hotspot - Mobile Hotspot | wi fi hotspot | 36 | 12 |
6 |
|
WiFi Hotspot | hot spot c-store | ≤5 | 30 |
7 |
|
WiFi Hotspot: Portable WiFi Connect | quien usa mi zona wifi | ≤5 | 8 |
8 |
|
Portable Wi-Fi hotspot | wifi portatil | 23 | 14 |
9 |
|
Wifi Hotspot, Net Share, Free Hotspot, App Hotspot | النقاط الساخنه | ≤5 | 12 |
10 |
|
Free Wifi Hotspot Portable | free hot spot | 13 | 9 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
smerican airlines | 68 | 22 | 249 | 168 |
americans airline | 68 | 21 | 249 | 137 |
xfinity | 67 | 35 | 250+ | 158 |
american airlines | 67 | 20 | 249 | 125 |
frre | 66 | 51 | 250+ | 221 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
American Airlines | americans airline | 68 | 21 |
2 |
|
Southwest Airlines | southwestern airlines | 66 | 25 |
3 |
|
Wificoin - GoGo Inflight Wifi. Airlines WiFi App | inflight | 11 | 18 |
4 |
|
United Airlines | united | 56 | 68 |
5 |
|
Alaska Airlines - Travel | alaska airlines | 55 | 22 |
6 |
|
American Airlines Center | american airlines center | ≤5 | 29 |
7 |
|
Spirit Airlines | spirits airline | 60 | 35 |
8 |
|
American Airlines Credit Union | american airlines credit union | 26 | 45 |
9 |
|
Hawaiian Airlines | hawaiian | 43 | 23 |
10 |
|
Ethiopian Airlines | ethiopian airlines | 40 | 14 |
These five keywords: “smerican airlines”, “americans airline”, “xfinity”, “american airlines”, “frre”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “American Airlines”, “Southwest Airlines”, “Wificoin - GoGo Inflight Wifi. Airlines WiFi App”, “United Airlines”, “Alaska Airlines - Travel”, “American Airlines Center”, “Spirit Airlines”, “American Airlines Credit Union”, “Hawaiian Airlines”, “Ethiopian Airlines”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “wifi hotspots”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: