"flappy bird" App Store Keywords Research Case | ASOTools
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"flappy bird" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “flappy bird” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bershka”, “harbor freight”, “beautiful wallpaper”, “shoppe”, “pruning”, “b r a w l s t a r s”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “flappy bird” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword flappy bird from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
flappy birds 35 4 250+ 37
the flappy birds 33 3 250+ 31
flappy bird online 12 19 250+ 135
flappy bird 2 11 12 250+ 106
flappy bird google 9 30 249 99

The search volume of the core keyword flappy bird in Google App Store reached 53, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fabby Bird flabby birds 48 25
2
Flappy Crush flappy burd 38 5
3
Sloppy Bird sloppy 33 34
4
Strange Bird - The Flapp Game flappy bird games 7 7
5
Flappy Nyan flappy nyan ≤5 18
6
Flipper Bird flippy birds 48 8
7
Flapping Online flapping 21 36
8
Flappy Crow flappy amusant ≤5 30
9
Bird 420 - MLG 420 blaze it 11 36
10
Flying Bird - Flapper Birdie Game bird fly 34 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pack man 66 36 250+ 177
packan 66 35 250+ 166
jumb 66 30 250+ 148
pacman 66 21 250+ 113
nastgram 63 60 249 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
labirun mazepac ≤5 30
2
Trump Man trump--man ≤5 30
3
Retro Arcade galaga 30th collection ≤5 25
4
Ninety Six ninetyso ≤5 30
5
Cube Arcade cube arcade ≤5 30
6
PAC-SNAKE namco museum battle collection ≤5 30
7
PacMax facman ≤5 18
8
Jet Pack Man jet pack man 29 30
9
Pac Champions pac 43 42
10
Pac Ghost Maze the pac ≤5 18

These five keywords: “pack man”, “packan”, “jumb”, “pacman”, “nastgram”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “labirun”, “Trump Man”, “Retro Arcade”, “Ninety Six”, “Cube Arcade”, “PAC-SNAKE”, “PacMax”, “Jet Pack Man”, “Pac Champions”, “Pac Ghost Maze”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “flappy bird”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “flappy bird