"wicked game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wicked game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nomadic”, “peers”, “taking”, “tcs”, “imea”, “dealz”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wicked game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wicked game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wicked games 23 16 250+ 150
wicked games cricket ≤5 14 248 159
wicked game game game ≤5 12 250+ 184
wicked game cricket game ≤5 12 250+ 154
wicked game game game game ≤5 9 250+ 165

The search volume of the core keyword wicked game in Google App Store reached 36, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 145 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
World Cricket Championship Lt crocket 75 51
2
World Cricket Championship 2 - WCC2 championship 60 48
3
T20 Cricket Champions 3D t20 34 34
4
Fire Truck Driving Rescue 911 Fire Engine Games farragut 12 13
5
Smashing Cricket - a cricket game like none other cricket ball 39 13
6
Evil Haunted Ghost – Scary Cellar Horror Game graveyard ghosts attack ≤5 30
7
Fire Truck Driving Simulator firetruck 39 7
8
Real Cricket™ GO cricketing 75 12
9
Cricket World Domination - a cricket game for all smashing cricket: play real 3d ≤5 30
10
Kill Shot Bravo: Free 3D FPS Shooting Sniper Game gemes free 55 55

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yahoos 93 26 250+ 129
netglixx 93 30 249 29
gases 78 12 250+ 58
mcricket 75 60 248 234
crocket 75 51 250+ 208

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo: News, Sports, Finance & Celebrity Videos yahoo video 29 33
2
Yahoo Sports: Stream live NFL games & get scores sport 77 84
3
Yahoo Mail – Organized Email yaho 93 55
4
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 25
5
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 18
6
Yahoo Search yahoo search 46 25
7
Yahoo - News, Mail, Sports my yahoo 34 26
8
Yahoo Mail Go - Organized Email yahoo for ipad ≤5 20
9
Yahoo OneSearch onesearch 20 30
10
NFL nfl 79 42

These five keywords: “yahoos”, “netglixx”, “gases”, “mcricket”, “crocket”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo Mail – Organized Email”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo Finance: Real-Time Stocks & Investing News”, “Yahoo Search”, “Yahoo - News, Mail, Sports”, “Yahoo Mail Go - Organized Email”, “Yahoo OneSearch”, “NFL”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wicked game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wicked game