"clothing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “clothing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vigorous”, “beatles songs”, “beautician”, “demonic”, “mensajes de amor”, “distinctive”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “clothing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword clothing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
clothing stores 49 19 250+ 146
shopping clothing 47 16 250+ 140
clothing stores near me 46 19 249 121
men clothing 46 8 250+ 60
mens clothing 42 9 250+ 81

The search volume of the core keyword clothing in Google App Store reached 49, its difficulty level reached 39, and the number of apps related to it reached 248, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
H&M - we love fashion henm 83 65
2
SHEIN-Fashion Shopping Online s h e i n 80 26
3
ROMWE - Daily Outfit Fashion romwe 58 33
4
combyne - Outfit ideas ???????? & outfit creation clothes 50 39
5
Fashion Nova fashion nova 65 28
6
Next: Shop Fashion & Homeware נקסט 43 34
7
Hollister So Cal Style holister 63 38
8
Hot Topic hot topics 56 22
9
ASOS asos 67 30
10
ZAFUL - My Fashion Story zafal 55 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
houtlook 90 54 249 221
henm 83 65 249 241
hm 83 41 249 120
airexpresse 83 30 22 9
zara's 82 30 250+ 157

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
2
Nordstrom Rack norstrom rack 66 53
3
Outlook, Hotmail and more Emails correos enviados 26 15
4
Email App for Any Mail juno email on the web 21 31
5
Email for Outlook, Hotmail hotmail massenger 16 20
6
Email App for Any Provider - Unlimited and Free oulook 61 39
7
Email App for Hotmail, Outlook & Exchange Mail outlook exchange mail app ≤5 30
8
Email for Hotmail, Outlook Mail hotmail emails 45 16
9
HauteLook hautelook 35 37
10
Indeed Job Search indeed 78 21

These five keywords: “houtlook”, “henm”, “hm”, “airexpresse”, “zara's”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Outlook: Organize Your Email & Calendar”, “Nordstrom Rack”, “Outlook, Hotmail and more Emails”, “Email App for Any Mail”, “Email for Outlook, Hotmail”, “Email App for Any Provider - Unlimited and Free”, “Email App for Hotmail, Outlook & Exchange Mail”, “Email for Hotmail, Outlook Mail”, “HauteLook”, “Indeed Job Search”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “clothing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “clothing