"western union" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “western union” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “polemon go”, “ao3”, “yourse”, “tiktok\”, “yiutube”, “topshop”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “western union” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword western union from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
western union tracking 41 22 249 138
western union money transfer 29 8 250+ 88
western union money transfers 29 30 248 193
western union app 28 15 249 128
western union tracking number 23 15 249 118

The search volume of the core keyword western union in Google App Store reached 67, its difficulty level reached 19, and the number of apps related to it reached 249, among them, there are 122 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Western Union: Send Money Internationally 24/7 weatern union 70 15
2
Western Union Netspend Prepaid western union netspend 14 35
3
Vigo - Send Cash & Transfer Money Internationally vigo 38 33
4
MoneyGram money gram 58 15
5
Xoom Money Transfer xzoom 58 24
6
WorldRemit Money Transfer App: Send Money Abroad woldremit 48 15
7
Ria Money Transfer – Send Money Online Anywhere ria 45 41
8
WUBS Prepaid wubs ≤5 25
9
TransferWise Money Transfer tranferwise 56 24
10
Cash App cash app 69 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wappssap 90 71 249 245
ensy 90 44 249 199
wotchap 90 30 249 245
@walmart 88 28 248 167
walmart 84 40 248 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business whatsapp plus 60 14
3
Whats Web wa web 78 30
4
free video calls and chat facetime 56 27
5
TextNow: Free Texting & Calling App text now 68 30
6
Text Free: Free Text Plus Call pringer 60 46
7
Parallel Space Lite-Dual App sace 36 50
8
Status Saver - Downloader for Whatsapp whatsapp status 56 17
9
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 57
10
MeetMe: Chat & Meet New People meetme 58 28

These five keywords: “wappssap”, “ensy”, “wotchap”, “@walmart”, “walmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Whats Web”, “free video calls and chat”, “TextNow: Free Texting & Calling App”, “Text Free: Free Text Plus Call”, “Parallel Space Lite-Dual App”, “Status Saver - Downloader for Whatsapp”, “Discord - Talk, Video Chat & Hang Out with Friends”, “MeetMe: Chat & Meet New People”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “western union”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “western union