"hair clippers" App Store Keywords Research Case | ASOTools
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"hair clippers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hair clippers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sprinters”, “pulse ox”, “access bank”, “jailbreak”, “ahmedabad”, “mtv roadies”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hair clippers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hair clippers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
clippers hair 46 9 250+ 62
electric hair clippers 9 11 250+ 93
hair clippers app ≤5 2 250+ 66
fake hair clippers ≤5 11 250+ 112
hair clippers prank ≤5 9 250+ 92

The search volume of the core keyword hair clippers in Google App Store reached 34, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hair Clippers Prank tông đơ cắt tóc 14 12
2
Hair Clipper Prank clippers 53 21
3
Hair Clipper 2019 - Electric Razor, Shaver Prank electric shaver 28 21
4
Hair Cutting : Hair Clipper Prank cutting with clippers 6 4
5
Hair Clipper - Hair Trimmer Prank (Joke) mashinka za podstrigvane ≤5 30
6
Hair Clipper Prank haircut clippers 46 14
7
Hair Clipper Prank - Taser Scissors hairdresser hair clipper prank shaving 11 18
8
Hair Clipper Prank: Scissors, Hair Dryer, Razor clipper cam ≤5 30
9
Razor Prank (Hair Trimmer Joke) beard trimmer 38 10
10
Hair Trimmer Prank ???? machine head 26 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
barer 75 47 250+ 202
hair styler 61 12 250+ 121
siri 60 52 250+ 240
barber shops near me 60 5 250+ 44
short hairstyles 58 5 250+ 40

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Powerful Phone Cleaner - Cleaner & Booster clar 66 61
2
Barber Shop Hair Cut Salon- Hair Cutting Game 2020 hair cuts 55 9
3
Super Clean - Phone Booster, Cleaner and Cooler klienmaster 58 43
4
Barber Shop - Hair Cut game haircuts 55 31
5
CQuanCleaner-Phone Cleaner,Booster,Protect Privacy vres 21 43
6
Barber Shop Simulator 3D barber shop simulator 2d ≤5 30
7
Beard Barber Salon - Free beard barber salon ≤5 30
8
Virtual Barber Shop Simulator: Hair Cut Game 2020 bader shop 6 30
9
Safe Cleaner Plus spring cleaner ≤5 23
10
All Cleaner - Speed Booster, Junk Cleaner hannibal buress 36 47

These five keywords: “barer”, “hair styler”, “siri”, “barber shops near me”, “short hairstyles”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Powerful Phone Cleaner - Cleaner & Booster”, “Barber Shop Hair Cut Salon- Hair Cutting Game 2020”, “Super Clean - Phone Booster, Cleaner and Cooler”, “Barber Shop - Hair Cut game”, “CQuanCleaner-Phone Cleaner,Booster,Protect Privacy”, “Barber Shop Simulator 3D”, “Beard Barber Salon - Free”, “Virtual Barber Shop Simulator: Hair Cut Game 2020”, “Safe Cleaner Plus”, “All Cleaner - Speed Booster, Junk Cleaner”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hair clippers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hair clippers