"weight converter" App Store Keywords Research Case | ASOTools
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"weight converter" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “weight converter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “luluca”, “ookla speed test”, “телефону”, “terracotta”, “stuffing”, “footboll”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “weight converter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword weight converter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
weight converter kg to pound 6 1 250+ 40
weight converter kg to pounds 6 1 250+ 39
baby weight converter ≤5 30 250+ 58
weight converter for lbkgg ≤5 30 250+ 48
converter mass to weight ≤5 2 250+ 46

The search volume of the core keyword weight converter in Google App Store reached 33, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
lbs kg converter pound into kg 60 30
2
Unit Converter co verter 66 16
3
Weight Converter weight converter for lbkgg ≤5 30
4
Unit Converter convertion 66 12
5
Weight Conversion weight conversion 28 5
6
Weight Converter - Convert kg, lb, oz at once pounds 48 9
7
Universal Unit converter: Conversion calculator converting calculator 33 8
8
kg / g to lb / Oz weight converter tool gramos a libras 31 30
9
Height & Weight Converter height and weight 26 7
10
Full Unit Converter convection 43 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bmi calcu 66 59 250+ 29
co verter 66 16 250+ 156
converters 66 13 250+ 118
convertion 66 12 250+ 84
bmicalculator 66 3 250+ 16

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BMI Calculator bmicalculator 66 3
2
BMI Calculator calcular gordura corporal 11 5
3
BMI Calculator bmi pro calculator ≤5 2
4
BMI Calculator my bmi 2 ≤5 30
5
BMI Calculator & Ideal Weight - Calorie Calculator calculator net 26 12
6
Ideal Weight - BMI Calculator & Tracker ideal weight calculator 26 6
7
BMI Calculator: Body Fat Percentage & Ideal Weight bmi & body fat percentage calculator 9 6
8
BMI Calculator imc calculatrice 23 5
9
BMI Calculator peso ideale bambini ≤5 30
10
Body Mass Index Calculator BMI body mass index calculator free ≤5 1

These five keywords: “bmi calcu”, “co verter”, “converters”, “convertion”, “bmicalculator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BMI Calculator”, “BMI Calculator”, “BMI Calculator”, “BMI Calculator”, “BMI Calculator & Ideal Weight - Calorie Calculator”, “Ideal Weight - BMI Calculator & Tracker”, “BMI Calculator: Body Fat Percentage & Ideal Weight”, “BMI Calculator”, “BMI Calculator”, “Body Mass Index Calculator BMI”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “weight converter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “weight converter