"wedding gowns" App Store Keywords Research Case | ASOTools
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"wedding gowns" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wedding gowns” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dots”, “хотели”, “cube”, “diccionario ingles español”, “profile”, “imo beta”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wedding gowns” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wedding gowns from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
best wedding gowns ideas ≤5 30 250+ 27
wedding gowns online shopping apps ≤5 30 250+ 55
wedding gowns online shopping apps india ≤5 30 250+ 48
wedding gowns 2020 ≤5 30 250+ 33
wedding gowns app ≤5 30 250+ 28

The search volume of the core keyword wedding gowns in Google App Store reached 36, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wedding Gowns wedding dresses 40 19
2
Wedding Dresses sukienki ślubne 16 30
3
Azazie: Wedding & Bridesmaid & Flower Girl Dresses bridesmaids dresses 48 2
4
Plus Size Wedding Dresses plus size wedding dresses ≤5 30
5
JJsHouse - Wedding Dresses , Prom Dresses & More davids bridal 41 8
6
Wedding Gowns best wedding gowns ideas ≤5 30
7
WEDDING GOWNS FOR 2020/2021 wedding gowns 2020 ≤5 30
8
+1700 Wedding Dresses wedding gowns and bridal gowns ≤5 30
9
Wedding Dress Photo Montage ???? wedding dress photo montages ≤5 30
10
Wedding Dresses abito da sposa ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cindrella 58 17 178 113
cidrella 58 15 250+ 143
africans 56 1 250+ 23
grooms 51 8 250+ 64
david bridals 50 45 249 210

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
💄👗Cinderella Fashion Salon - Makeup & Dress Up cinderella 47 32
2
Cinderella - Story Games and Puzzles cidrella 58 15
3
Cinderella Wedding Dress Up gelinlikler 16 4
4
Cinderella Dress Up girl games for free dress up 13 11
5
Cinderella gives birth games cinderellas 58 14
6
Cinderella. Way home. on the way home 11 20
7
Cinderella aschenputtel heimweg ≤5 22
8
Cinderella & Prince Charming prince charming 34 19
9
Cinderella and the Glass Slipper - Fairy Tale Game glass slipper 23 37
10
Cinderella Cafe cinderella cafe ≤5 23

These five keywords: “cindrella”, “cidrella”, “africans”, “grooms”, “david bridals”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “💄👗Cinderella Fashion Salon - Makeup & Dress Up”, “Cinderella - Story Games and Puzzles”, “Cinderella Wedding Dress Up”, “Cinderella Dress Up”, “Cinderella gives birth games”, “Cinderella. Way home.”, “Cinderella”, “Cinderella & Prince Charming”, “Cinderella and the Glass Slipper - Fairy Tale Game”, “Cinderella Cafe”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wedding gowns”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wedding gowns