"mmorp" App Store Keywords Research Case | ASOTools
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"mmorp" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mmorp” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “number”, “edit video”, “meditator”, “horóscopos”, “chromecast”, “io”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mmorp” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mmorp from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mmorpg 52 51 246 180
mmorpgs 33 28 248 187
mmorpg games 30 30 249 196
mmorpgs games 29 30 248 202
mmorpg game 29 29 249 196

The search volume of the core keyword mmorp in Google App Store reached 51, its difficulty level reached 52, and the number of apps related to it reached 246, among them, there are 207 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RPG Toram Online - MMORPG mmorpg 52 51
2
Black Desert Mobile black desert 46 41
3
Rebirth Online rebirt 31 34
4
MMO RPG Ancients Reborn - MMORPG mmog 51 32
5
Eternium rpg games 42 38
6
V4 vindictus 28 33
7
AVABEL ONLINE [Action MMORPG] shironeko project 21 30
8
Lord of Heroes shield heroes 34 32
9
RPG IRUNA Online MMORPG iruna 14 33
10
Order & Chaos Online 3D MMORPG order and chaos 19 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
discorded 83 30 249 17
chasers 70 33 249 122
black 68 77 250+ 98
valarant 68 41 250+ 207
c_a_t_s 68 30 250+ 212

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Discord Soundboard Memes voicemod pro discord ≤5 23
2
DAnnouncer disboards 48 49
3
BotHook : Post like Bots webhooks discord 24 39
4
Dawnblade machiknights - blood bagos ≤5 30
5
Knocky howardforums ≤5 30
6
Bot List for Discord bots list for discord ≤5 30
7
Disorder disorder 33 38
8
Orna: The GPS RPG orna 22 27
9
Angel Stone RPG angel blade 12 37
10
Mirrativ: Live-streaming with JUST a smartphone mirrativ 16 36

These five keywords: “discorded”, “chasers”, “black”, “valarant”, “c_a_t_s”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Discord Soundboard Memes”, “DAnnouncer”, “BotHook : Post like Bots”, “Dawnblade”, “Knocky”, “Bot List for Discord”, “Disorder”, “Orna: The GPS RPG”, “Angel Stone RPG”, “Mirrativ: Live-streaming with JUST a smartphone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mmorp”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mmorp