"water purifier" App Store Keywords Research Case | ASOTools
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"water purifier" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “water purifier” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “instagram saver”, “viewer for instagram”, “creatives”, “freezing”, “pess”, “hy vee”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “water purifier” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword water purifier from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ro water purifier 28 24 249 137
aqua water purifier 9 14 250+ 122
pureit water purifier app ≤5 23 250+ 224
kent mineral ro water purifier ≤5 20 250+ 192
kent water purifier app ≤5 19 250+ 189

The search volume of the core keyword water purifier in Google App Store reached 41, its difficulty level reached 11, and the number of apps related to it reached 249, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Water Purifier water purifier app ≤5 4
2
Aqua Easy - RO Purifiers & Service, Repair App ro water purifier 28 24
3
i WATER iwater ≤5 23
4
Smart Water Purifier mi smart water purifier app ≤5 18
5
DrinkPrime-India's No1 Water Purifier Subscription livpure ro water purifier app ≤5 30
6
Water Filter ro water filter 14 19
7
Water Filter - Latest Water Filter Update News ro filter ≤5 30
8
True Aqua - RO Water Purifiers Service, Repair App ro water purifier 28 24
9
Hitech Water Filters aquatru water purifier ≤5 30
10
PUR Faucet Mount Water Filter pur faucet mount water filter ≤5 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tik tok 87 41 250+ 97
tiktok 83 63 250+ 99
tiek took 83 57 250+ 241
tjkok 83 57 250+ 225
snapchat 83 46 250+ 86

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TikTok tiktok 83 63
2
Video Downloader for TikTok - No Watermark download video tik tok 60 30
3
Videos For tik tok Musical'ly muscial.ly app video download ≤5 11
4
Top Ringtones for Tik tok Alarm&Notification tick-tocking 9 30
5
Piano for Tik Tok Music music games tik tok songs ≤5 30
6
Best Music Ringtones for Tik Tok tektok song 50 30
7
Get Free Fans for tik, Followers & Likes for Tok trendly 16 22
8
Downloader for TikTok descargar videos de tik tok sin marca ≤5 30
9
Video Downloader for TikTok tjkok 83 57
10
Video Downloader for Tik Tok- Free & No Watermark تنزيل الفيديوهات تكتوك ≤5 5

These five keywords: “tik tok”, “tiktok”, “tiek took”, “tjkok”, “snapchat”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TikTok”, “Video Downloader for TikTok - No Watermark”, “Videos For tik tok Musical'ly”, “Top Ringtones for Tik tok Alarm&Notification”, “Piano for Tik Tok Music”, “Best Music Ringtones for Tik Tok”, “Get Free Fans for tik, Followers & Likes for Tok”, “Downloader for TikTok”, “Video Downloader for TikTok”, “Video Downloader for Tik Tok- Free & No Watermark”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “water purifier”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “water purifier