"georgia" App Store Keywords Research Case | ASOTools
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"georgia" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “georgia” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aircraft”, “berliner zeitung”, “prostate”, “prove”, “msnbc live”, “registered”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “georgia” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword georgia from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
georgia lottery 48 6 249 45
georgia power 45 31 250+ 205
georgia okeefe 43 52 250+ 241
savannah georgia 43 38 249 177
georgia tech 37 21 250+ 131

The search volume of the core keyword georgia in Google App Store reached 43, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 7 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Go Outdoors Georgia ga dnr 25 43
2
GA SOS : Georgia Secretary of State secretary of state 38 12
3
Georgia Bulldogs Gameday LIVE uga football 48 38
4
511 Georgia & Atlanta Traffic 511 traffic 16 9
5
Georgia DMV Permit Test - GA georgia dmv permit exam prep ≤5 30
6
Permit Test Georgia GA DDS - Driver's License Test georgia permit test 11 1
7
Georgia Power georgia power 45 31
8
Georgia Lottery Results ga.lottery 58 2
9
GPB Georgia georgia public broadcasting ≤5 6
10
GA DCSS ga child support 27 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ga.lottery 58 2 249 40
ga 55 66 250+ 39
gon 51 53 250+ 217
uga football 48 38 248 185
cash 3 48 14 250+ 87

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nebraska Lottery nebraska lottery 26 41
2
NH Lottery Results new hampshire lottery 34 9
3
OH Lottery Results oh lottery 39 29
4
Results for DC Lottery official dc lottery app ≤5 30
5
Georgia DMV Permit Test - GA georgia dmv permit exam prep ≤5 30
6
WI Lottery Results wisconsin lottery 33 5
7
Scratch-Off Guide for South Carolina State Lottery sc legislature 6 31
8
7 Lottery - Lotto Prediction 7-lotto ≤5 2
9
MA Lottery mass lottery 55 4
10
Lottery Formula (Lotto expert) lotto stud ≤5 30

These five keywords: “ga.lottery”, “ga”, “gon”, “uga football”, “cash 3”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Nebraska Lottery”, “NH Lottery Results”, “OH Lottery Results”, “Results for DC Lottery”, “Georgia DMV Permit Test - GA”, “WI Lottery Results”, “Scratch-Off Guide for South Carolina State Lottery”, “7 Lottery - Lotto Prediction”, “MA Lottery”, “Lottery Formula (Lotto expert)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “georgia”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “georgia