"ballets" App Store Keywords Research Case | ASOTools
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"ballets" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ballets” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google draw”, “salgados”, “story”, “car slingshot”, “additional”, “brightside”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ballets” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ballets from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mr ballets ≤5 26 250+ 235
grands ballets ≤5 21 250+ 214
grands ballets | les studios ≤5 30 250+ 136
les ballets ≤5 30 250+ 54
balletsongs ≤5 30 248 216

The search volume of the core keyword ballets in Google App Store reached 46, its difficulty level reached 6, and the number of apps related to it reached 249, among them, there are 45 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pretty Ballerina - Dress Up in Style & Dance bailarina 39 28
2
Dance Clash: Ballet vs Hip Hop balet 46 14
3
Romantic Frozen Ballet Life balanina ≤5 28
4
Music Ballet ballet music 19 7
5
Ballet Class ballet class 20 5
6
Twin Sisters Ballerina: Dance, Ballet, Dress up ballerina dance ballet dancer ≤5 9
7
Ballet Workout - Adult Ballet and Stretching ballet workout ≤5 9
8
Learn Easy Ballet and Dance classes online online dance classes for kids 12 2
9
Talking Cat Emma - My Ballerina angelina ballerina 31 36
10
Ballet Wallpapers ballet pointe shoes wallpaper ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
coco 64 54 250+ 140
bale 60 31 249 125
frozens 60 15 250+ 98
f r o z e n 60 9 250+ 72
forosen 2 58 13 249 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coco - Live Video Chat coconut c o c o 70 22
2
Coco Party - Dancing Queens co co 45 41
3
Dance Clash: Ballet vs Hip Hop balet 46 14
4
Music Idol - Coco Rock Star coco star 10 23
5
High School Crush - First Love crushes 51 15
6
Coco coco whatsapp 28 12
7
Gymnastics Superstar - Spin your way to gold! jinasia 53 41
8
Acrobat Star Show - Show 'em what you got! acrobatic 43 25
9
Cheerleader Dance Off - Squad of Champions cheer 46 46
10
Selfie Queen - Social Star selfie girl 29 8

These five keywords: “coco”, “bale”, “frozens”, “f r o z e n”, “forosen 2”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coco - Live Video Chat coconut”, “Coco Party - Dancing Queens”, “Dance Clash: Ballet vs Hip Hop”, “Music Idol - Coco Rock Star”, “High School Crush - First Love”, “Coco”, “Gymnastics Superstar - Spin your way to gold!”, “Acrobat Star Show - Show 'em what you got!”, “Cheerleader Dance Off - Squad of Champions”, “Selfie Queen - Social Star”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ballets”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ballets