"vr" App Store Keywords Research Case | ASOTools
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"vr" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “vr” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “crédit agricole”, “ticktock”, “suduko”, “jumia”, “digi24”, “job”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “vr” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword vr from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mercado livre 83 47 247 205
mercadolivre 83 40 247 191
mercados livre 83 37 249 183
vrijeme 63 31 250+ 189
vrbo 62 34 250+ 150

The search volume of the core keyword vr in Google App Store reached 55, its difficulty level reached 70, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Within VR - Cinematic Virtual Reality within 30 32
2
Cardboard cardboar 41 47
3
YouTube VR youtube vr 23 5
4
VR Thrills: Roller Coaster 360 (Cardboard Game) v.r 55 6
5
Fulldive VR - Virtual Reality vitual reality 41 6
6
Graffiti Paint VR виртуальную реальность 16 4
7
Gizmo VR Video Player: 360 Virtual Reality Videos vr video 27 19
8
VR Space vitural reality 26 5
9
Ping Pong VR free vr game 14 4
10
Google VR Services google vr 22 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yoytobe 78 30 249 187
for youtube videos 73 30 250+ 173
ypitube 65 37 249 194
youtebe go 58 30 250+ 182
youttube go 58 29 250+ 183

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube for Android TV youtube goooo 58 27
2
Video Player All Format - Full HD Video Player video playlist 29 15
3
YouTube TV - Watch & Record Live TV you tuoby 100 30
4
Handsfree Player - Play Music & Videos Free handsfree 21 18
5
YouTube VR youtube vr 23 5
6
YouTube Kids youtoubu 100 30
7
Tube Video Download youtube free video downloads 80 21
8
Free Music & Videos - Music Player for YouTube yutube free download 80 30
9
Google TV (previously Play Movies & TV) movie new 68 13
10
Video Player Perfect اللتيب 43 53

These five keywords: “yoytobe”, “for youtube videos”, “ypitube”, “youtebe go”, “youttube go”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube for Android TV”, “Video Player All Format - Full HD Video Player”, “YouTube TV - Watch & Record Live TV”, “Handsfree Player - Play Music & Videos Free”, “YouTube VR”, “YouTube Kids”, “Tube Video Download”, “Free Music & Videos - Music Player for YouTube”, “Google TV (previously Play Movies & TV)”, “Video Player Perfect”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “vr”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “vr