"volunteer" App Store Keywords Research Case | ASOTools
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"volunteer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “volunteer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “login facebook”, “sberbank online”, “oracles”, “mizuno”, “libreoffice”, “splunk”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “volunteer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword volunteer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
volunteered 46 9 250+ 47
volunteers 46 9 250+ 12
volunteering 30 5 247 22
volunteers of america 28 33 249 186
volunteer opportunities 26 4 247 32

The search volume of the core keyword volunteer in Google App Store reached 39, its difficulty level reached 35, and the number of apps related to it reached 248, among them, there are 10 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
POINT - Volunteer near you volonteer 46 43
2
Volunteer Connection red cross volunteer 19 32
3
Golden Volunteer Opportunities volunteer opportunities 26 4
4
My Selfless Act - Volunteer Opportunities save volunteering ≤5 30
5
Volunteer Get Connected galaxy digital 12 14
6
Volunteer Abroad - GivingWay wolontariat 12 30
7
Samaritan’s Purse Volunteer samaritan’s purse 33 47
8
Volunteer Time Tracking track it forward 12 16
9
Worldpackers - Travel the World voluntariado 31 12
10
VOMO vomo 41 45

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
discodc 83 30 250+ 234
indexed 73 46 250+ 190
heures 72 32 250+ 225
friend's 66 57 250+ 236
the walkimg dead 63 27 250+ 143

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bunch: Group Video Chat & Party Games brunch 49 43
2
PlayStation Messages - Check your online friends p.s. messages 24 28
3
Messenger Kids – The Messaging App for Kids messenger kids 50 22
4
GIF Keyboard by Tenor tenor 44 33
5
Snapchat snapchat 83 46
6
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
7
TeamSpeak 3 - Voice Chat Software teamspeak 41 43
8
Among Us among us 87 75
9
Destiny 2 Companion destiny 2 53 42
10
Narrator's Voice narrated 48 29

These five keywords: “discodc”, “indexed”, “heures”, “friend's”, “the walkimg dead”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bunch: Group Video Chat & Party Games”, “PlayStation Messages - Check your online friends”, “Messenger Kids – The Messaging App for Kids”, “GIF Keyboard by Tenor”, “Snapchat”, “Discord - Talk, Video Chat & Hang Out with Friends”, “TeamSpeak 3 - Voice Chat Software”, “Among Us”, “Destiny 2 Companion”, “Narrator's Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “volunteer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “volunteer