"volcano" App Store Keywords Research Case | ASOTools
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"volcano" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “volcano” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sudoku′”, “pajaros”, “dexcom”, “deserve”, “fill in the blank”, “byakugan”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “volcano” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword volcano from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
volcano eruption 39 18 250+ 108
volcano eruptions 39 4 250+ 54
yellowstone volcano 36 29 250+ 160
volcanoes 33 8 250+ 39
volcano bay 30 40 250+ 211

The search volume of the core keyword volcano in Google App Store reached 41, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Volcanoes & Earthquakes volcanoes 33 8
2
Volcano Fire Fury volcano eruption 39 18
3
Jump Into Volcano jwalamukhi se bachne wala game ≤5 26
4
Volcano Island volcano island 18 26
5
Volcano Attack! vulkano flow ≤5 22
6
Lil Volcano volcano simulator eruption ≤5 30
7
Volcano Eruption eruption of volcano ≤5 30
8
Volcano & Earthquake - Info, Maps, News volcanoes & earthquakes 10 7
9
Volcano Wallpaper New volcanoes wallpaper 7 10
10
Volcanoes: Map, Alerts, Ash Clouds & News volcanoes: map, alerts & ash ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
is 63 73 249 235
erthquake 63 13 249 103
earth quake 63 4 250+ 44
huricane 61 19 250+ 127
tumbler 55 42 250+ 181

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram instaram 100 48
2
The Floor Is Lava lava 42 57
3
Wordscapes word s 66 66
4
Minecraft minecraft 80 95
5
Who is? Brain Teaser & Riddles riddles 49 58
6
Mobile Security, Antivirus & Cleaner by Lookout security 52 76
7
Prime Video - Android TV believed 51 48
8
PBS KIDS Video pbs kids 58 15
9
Snake.io - Fun Addicting Arcade Battle .io Games snkee 70 30
10
rif is fun for Reddit rif 32 42

These five keywords: “is”, “erthquake”, “earth quake”, “huricane”, “tumbler”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “The Floor Is Lava”, “Wordscapes”, “Minecraft”, “Who is? Brain Teaser & Riddles”, “Mobile Security, Antivirus & Cleaner by Lookout”, “Prime Video - Android TV”, “PBS KIDS Video”, “Snake.io - Fun Addicting Arcade Battle .io Games”, “rif is fun for Reddit”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “volcano”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “volcano