"viruses" App Store Keywords Research Case | ASOTools
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"viruses" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “viruses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “omessenger”, “pangolin”, “nativos”, “max payne”, “goles”, “quizup”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “viruses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword viruses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
clear viruses 23 17 250+ 120
viruses cleaner 23 17 249 126
viruses protection 21 17 250+ 129
clean viruses 15 13 250+ 117
detect viruses 14 16 250+ 126

The search volume of the core keyword viruses in Google App Store reached 39, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Virus Cleaner - Antivirus Free & Phone Cleaner varies 38 36
2
Antivirus & Virus Cleaner, Applock, Clean, Booster biruz 58 62
3
Avast Antivirus – Scan & Remove Virus, Cleaner vivirus 58 63
4
Virus Hunter 2020 - Automatic Virus Scanner hantavirus 38 30
5
Viruses zika virus info and news ≤5 30
6
Plague Inc. pademic 51 35
7
Malwarebytes Security: Virus Cleaner, Anti-Malware vacunacción 50 50
8
Antivirus Free - Virus Cleaner, Keep Phone Safe various 23 44
9
Virus Cleaner - Antivirus, Booster & Phone Clean безопасность 23 31
10
AVG AntiVirus Free & Mobile Security, Photo Vault antvirus 51 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtuober 100 30 250+ 214
y tuber 100 30 250+ 173
youtuher 100 30 249 193
tubifly 80 68 249 246
qwikipedia 75 67 249 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Downloader by AFTVnews downloade 72 91
2
Cartoon Network App catoons 72 21
3
YouTube for Android TV y 80 90
4
YouTube Kids youtoubu 100 30
5
YouTube TV - Watch & Record Live TV you tuoby 100 30
6
Video Player All Format - Full HD Video Player jwplayer 19 22
7
Vlog Editor for Vlogger & Video Editor Free- VlogU video blog 30 11
8
YouTube VR vr 55 70
9
Video Player Perfect اللتيب 43 53
10
Free Music & Videos - Music Player for YouTube yutube free download 80 30

These five keywords: “youtuober”, “y tuber”, “youtuher”, “tubifly”, “qwikipedia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Downloader by AFTVnews”, “Cartoon Network App”, “YouTube for Android TV”, “YouTube Kids”, “YouTube TV - Watch & Record Live TV”, “Video Player All Format - Full HD Video Player”, “Vlog Editor for Vlogger & Video Editor Free- VlogU”, “YouTube VR”, “Video Player Perfect”, “Free Music & Videos - Music Player for YouTube”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “viruses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “viruses