"virginia lottery" App Store Keywords Research Case | ASOTools
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"virginia lottery" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “virginia lottery” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cylinder”, “plats”, “photo editor free”, “color book”, “button sounds”, “murals”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “virginia lottery” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword virginia lottery from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
west virginia lottery 24 11 250+ 88
virginia lottery official app 7 5 250+ 63
lottery results for virginia ≤5 30 250+ 25
crossword by virginia lottery ≤5 17 250+ 168
virginia lottery scanner ≤5 4 250+ 87

The search volume of the core keyword virginia lottery in Google App Store reached 41, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Virginia Lottery Official App va lottery 47 2
2
Virginia Lottery Results va lottery 47 2
3
Virginia Lottery Results lottery results for virginia ≤5 30
4
VA Lottery Results va lottery 47 2
5
Lottery Results VA virginia lottery official app 7 5
6
Virginia(VA) Lottery Results official virginia lottery mobile app ≤5 2
7
Virginia Keno Lottery App - VA Lotto Live Results club keno app ≤5 30
8
Scratch-Off Guide for Virginia State Lottery valottery.com extra chances ≤5 30
9
Virginia Lottery: The best algorithm ever to win valottery.com extra chances ≤5 30
10
Lotto Results - Mega Millions Powerball Lottery US lottos 72 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lottos 72 4 250+ 31
lottery result 70 52 250+ 38
lotto result 70 15 250+ 30
lottoresults 70 13 248 70
lotto resilts 70 2 250+ 31

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lotto Results - Mega Millions Powerball Lottery US lottery result 70 52
2
Lotto Scratch – Las Vegas scratchcard 24 10
3
Lotto Number Generator lotto number generator 11 5
4
Lottery App - Lotto Winning Numbers & Predictions lottery post 35 1
5
PCH Lotto prizegrab 12 26
6
Online Lottery and Lotto Jackpot News bhagyalakshmi lottery 7 3
7
Mega Millions & Powerball Lottery in US powerball numbers 48 1
8
Scratch-a-Lotto Scratch Card Lottery FREE lottolotto 6 5
9
Lotto Draw Machine lotto 77 33 9
10
???????? Irish Lottery Results (Lotto Ireland) lotto ireland 16 1

These five keywords: “lottos”, “lottery result”, “lotto result”, “lottoresults”, “lotto resilts”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Lotto Results - Mega Millions Powerball Lottery US”, “Lotto Scratch – Las Vegas”, “Lotto Number Generator”, “Lottery App - Lotto Winning Numbers & Predictions”, “PCH Lotto”, “Online Lottery and Lotto Jackpot News”, “Mega Millions & Powerball Lottery in US”, “Scratch-a-Lotto Scratch Card Lottery FREE”, “Lotto Draw Machine”, “???????? Irish Lottery Results (Lotto Ireland)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “virginia lottery”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “virginia lottery