"vintage" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “vintage” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “blue beam”, “passport”, “cheddar”, “intuit”, “too much”, “yape”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “vintage” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword vintage from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
vintages 53 5 250+ 28
vintage wallpaper 38 16 249 23
vintage clothing 37 11 250+ 82
vintage camera 34 19 250+ 97
vintage clothes 31 10 250+ 90

The search volume of the core keyword vintage in Google App Store reached 46, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Vintage - Sell & Buy Stuff, Clothes, Furniture first dibs 22 22
2
1998 Cam - Vintage Camera vntage 53 28
3
True Vintage vintage clothing 37 11
4
IRetro 1967 - Vintage grain and dust lightleak grain 44 43
5
Vintage Camera-Lomo,Light Leak,Photo Editor,Retro light leak 20 20
6
Vintage Camera: 8mm, 16mm & 35mm 35 mm film 31 13
7
Retro Cam: Vintage Camera Filters & Photo Effects retro camera 25 19
8
Vintage Retro Camera + VHS old video 14 12
9
Depop - Streetwear & Vintage Fashion Marketplace depop 59 51
10
Vintage 8mm Video - VHS vintage 1970 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twiiit 93 73 249 247
tvitr 93 39 248 163
tvitrer 93 32 250+ 152
ensy 90 44 249 199
etcy 78 50 250+ 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter teittwr 93 46
2
Google Drive google drivs 85 42
3
Skype - free IM & video calls skype 71 27
4
Tumblr tumblr 68 45
5
Google Photos googlr 76 44
6
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
9
Hungry Shark Evolution shark 57 71
10
Happy Color™ – Color by Number colour 48 47

These five keywords: “twiiit”, “tvitr”, “tvitrer”, “ensy”, “etcy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Google Drive”, “Skype - free IM & video calls”, “Tumblr”, “Google Photos”, “SoundCloud - Play Music, Audio & New Songs”, “Spotify: Listen to new music, podcasts, and songs”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Hungry Shark Evolution”, “Happy Color™ – Color by Number”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “vintage”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “vintage