"passport" App Store Keywords Research Case | ASOTools
×

"passport" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “passport” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ideas for minecraft house”, “nagaland”, “planetromeo”, “girlish wallpaper”, “spbu”, “cubes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “passport” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword passport from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
passports 55 5 249 24
passport renewal 51 10 249 63
passport apply 46 30 249 58
passport photo 45 31 250+ 123
passports photo 41 17 250+ 98

The search volume of the core keyword passport in Google App Store reached 49, its difficulty level reached 60, and the number of apps related to it reached 249, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mobile Passport usa passport 39 13
2
Passport Mobile passport mobile 17 15
3
Passport Parking – Park. Pay. Be on your way. ® passport parking 36 25
4
Passport by doc.ai passport by doc.ai 9 34
5
Passport Size Photo Maker passports 55 5
6
US 2x2" Photo Editor - Passport Size Photo at Home passport photo 45 31
7
US Passport Photo (2" x 2" for Online & Printing) photo id 123 preview ≤5 20
8
Passport Photo ID Studio pasport objektů ≤5 30
9
ItsEasy Passport Renewal Photo passport renewal 51 10
10
Passport Size Photo Maker - ID Photo Application 3x4 lite ≤5 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
1.0000 68 64 250+ 245
loksatta 60 34 249 169
post office 57 27 250+ 98
apple pay 55 23 249 149
passports 55 5 249 24

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
1.1.1.1: Faster & Safer Internet (1) 68 22
2
FOX Sports: Latest Stories, Scores & Events jgmx 77 68
3
FOX NOW: Watch Live & On Demand TV & Stream Sports fox 73 75
4
Nick nlck 68 57
5
Lock screen screen locks 38 18
6
Ultimate Notepad - #1 Notes App with Cloud Sync 备忘录壁纸 ≤5 7
7
Nova Launcher nova 50 66
8
The CW wb's 45 37
9
Wolf Wallpapers 4K öncü döner 26 44
10
ADW Launcher 2 areas 2 7 10

These five keywords: “1.0000”, “loksatta”, “post office”, “apple pay”, “passports”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “1.1.1.1: Faster & Safer Internet”, “FOX Sports: Latest Stories, Scores & Events”, “FOX NOW: Watch Live & On Demand TV & Stream Sports”, “Nick”, “Lock screen”, “Ultimate Notepad - #1 Notes App with Cloud Sync”, “Nova Launcher”, “The CW”, “Wolf Wallpapers 4K”, “ADW Launcher 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “passport”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “passport