"passport" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “passport” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ideas for minecraft house”, “nagaland”, “planetromeo”, “girlish wallpaper”, “spbu”, “cubes”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “passport” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword passport from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
passports | 55 | 5 | 249 | 24 |
passport renewal | 51 | 10 | 249 | 63 |
passport apply | 46 | 30 | 249 | 58 |
passport photo | 45 | 31 | 250+ | 123 |
passports photo | 41 | 17 | 250+ | 98 |
The search volume of the core keyword passport in Google App Store reached 49, its difficulty level reached 60, and the number of apps related to it reached 249, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Mobile Passport | usa passport | 39 | 13 | |
2 |
|
Passport Mobile | passport mobile | 17 | 15 |
3 |
|
Passport Parking – Park. Pay. Be on your way. ® | passport parking | 36 | 25 |
4 |
|
Passport by doc.ai | passport by doc.ai | 9 | 34 |
5 |
|
Passport Size Photo Maker | passports | 55 | 5 |
6 |
|
US 2x2" Photo Editor - Passport Size Photo at Home | passport photo | 45 | 31 |
7 |
|
US Passport Photo (2" x 2" for Online & Printing) | photo id 123 preview | ≤5 | 20 |
8 |
|
Passport Photo ID Studio | pasport objektů | ≤5 | 30 |
9 |
|
ItsEasy Passport Renewal Photo | passport renewal | 51 | 10 |
10 |
|
Passport Size Photo Maker - ID Photo Application | 3x4 lite | ≤5 | 28 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
1.0000 | 68 | 64 | 250+ | 245 |
loksatta | 60 | 34 | 249 | 169 |
post office | 57 | 27 | 250+ | 98 |
apple pay | 55 | 23 | 249 | 149 |
passports | 55 | 5 | 249 | 24 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
1.1.1.1: Faster & Safer Internet | (1) | 68 | 22 |
2 |
|
FOX Sports: Latest Stories, Scores & Events | jgmx | 77 | 68 |
3 |
|
FOX NOW: Watch Live & On Demand TV & Stream Sports | fox | 73 | 75 |
4 |
|
Nick | nlck | 68 | 57 |
5 |
|
Lock screen | screen locks | 38 | 18 |
6 |
|
Ultimate Notepad - #1 Notes App with Cloud Sync | 备忘录壁纸 | ≤5 | 7 |
7 |
|
Nova Launcher | nova | 50 | 66 |
8 |
|
The CW | wb's | 45 | 37 |
9 |
|
Wolf Wallpapers 4K | öncü döner | 26 | 44 |
10 |
|
ADW Launcher 2 | areas 2 | 7 | 10 |
These five keywords: “1.0000”, “loksatta”, “post office”, “apple pay”, “passports”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “1.1.1.1: Faster & Safer Internet”, “FOX Sports: Latest Stories, Scores & Events”, “FOX NOW: Watch Live & On Demand TV & Stream Sports”, “Nick”, “Lock screen”, “Ultimate Notepad - #1 Notes App with Cloud Sync”, “Nova Launcher”, “The CW”, “Wolf Wallpapers 4K”, “ADW Launcher 2”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “passport”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: