"video editing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “video editing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “formula 1 2020”, “yahoo com”, “las vegas”, “ratp”, “desenhos para desenhar”, “teb”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “video editing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword video editing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
editing video 51 28 250+ 175
video editing softwer 43 10 250+ 82
video software editing 43 10 250+ 77
editing app video 41 25 250+ 178
free video editing 38 24 250+ 160

The search volume of the core keyword video editing in Google App Store reached 49, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 153 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PowerDirector - Video Editor App, Best Video Maker power 61 74
2
Video Editor, Crop Video, Edit Video, Magic Effect edit videos 51 30
3
VivaCut - PRO Video Editor, Video Editing App edit 52 93
4
Video Editor wevideo 43 44
5
KineMaster - Video Editor, Video Maker k 68 77
6
Video Editor for Youtube & Video Maker - My Movie for youtube videos 73 30
7
VideoShow Video Editor, Video Maker, Photo Editor فيديو 39 45
8
FilmoraGo - Free Video Editor filmora 51 39
9
Film Maker Pro - Free Movie Maker & Video Editor film 55 56
10
ActionDirector Video Editor - Edit Videos Fast action video 29 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trudication 87 53 249 220
vid 85 100 250+ 186
tubufy 80 69 249 248
tibify 80 69 249 247
peime video 75 36 250+ 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pashto English Translator pashto translator pro ≤5 30
2
Black Light Icon Pack blacklight design ≤5 30
3
Voice Translator - Speak Translate all languages ternit 36 24
4
Translate all - All Languages Translator bing.com/translator ≤5 3
5
الترجمة الفورية لكل اللغات بدون انترنت ترحمة فورية 34 14
6
Language Translator - Free interpreter Translator languague translator 48 12
7
Language Translator & Voice Translate Languages my language ≤5 20
8
Conversation Translator converse translator ≤5 11
9
French - Arabic Translator translate arabic to french 23 30
10
Français-Anglais Traduction traduire anglais francais 70 13

These five keywords: “trudication”, “vid”, “tubufy”, “tibify”, “peime video”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pashto English Translator”, “Black Light Icon Pack”, “Voice Translator - Speak Translate all languages”, “Translate all - All Languages Translator”, “الترجمة الفورية لكل اللغات بدون انترنت”, “Language Translator - Free interpreter Translator”, “Language Translator & Voice Translate Languages”, “Conversation Translator”, “French - Arabic Translator”, “Français-Anglais Traduction”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “video editing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “video editing