"video compressor" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “video compressor” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cash 3”, “cucumbers”, “fb messenger”, “fjords”, “bracing”, “area f2”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “video compressor” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword video compressor from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
video file compressor 21 30 250+ 70
free video compressor 19 10 250+ 103
video compressor size 19 5 249 53
video compressor app 16 5 250+ 65
video size compressor 16 5 250+ 60

The search volume of the core keyword video compressor in Google App Store reached 46, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Video Compressor Panda: Resize & Compress Video video size reducer 29 6
2
Video Compressor - Compact Video(MP4,MKV,AVI,MOV) swt video compressor pro ≤5 30
3
Video Compressor - Video to MP3 Converter 240p 14 30
4
Video Compressor & Converter : Fast Compress Video perfektes video ≤5 9
5
Video to MP3 Converter & Compressor - VidCompact compresion 33 19
6
Video Compress - Reduce Video File Size video compress pro - small compressor smaller ≤5 30
7
Video Compress video compress 39 29
8
MP4 Video Compressor ridurre video mp4 ≤5 6
9
Video Compressor 2020 :🗜️Resize Videos dimensões de vídeo ≤5 8
10
Smart Video Compressor and resizer smart video manager ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
co verter 66 16 250+ 156
converted 66 15 250+ 152
comperss 61 4 250+ 50
convertir mp4 58 11 249 110
kimchi 55 43 249 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Unit Converter converter 56 78
2
Unit Converter converters 66 14
3
MP3 Media Converter video mp3 convert 48 12
4
Video Converter, Compressor MP4, 3GP, MKV,MOV, AVI convertir mp4 58 11
5
Audio Converter (MP3, AAC, WMA, OPUS) - MP3 Cutter conver to mp3 72 10
6
Video to MP3 Converter & Compressor - VidCompact compresion 33 19
7
Unit converter - Convert metric units & Measure everyday metrics ≤5 30
8
MP3 Converter mp3 music converters 26 11
9
Video Converter 30fps to 60fps video converter ≤5 12
10
Metric Conversions metric system 43 2

These five keywords: “co verter”, “converted”, “comperss”, “convertir mp4”, “kimchi”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Unit Converter”, “Unit Converter”, “MP3 Media Converter”, “Video Converter, Compressor MP4, 3GP, MKV,MOV, AVI”, “Audio Converter (MP3, AAC, WMA, OPUS) - MP3 Cutter”, “Video to MP3 Converter & Compressor - VidCompact”, “Unit converter - Convert metric units & Measure”, “MP3 Converter”, “Video Converter”, “Metric Conversions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “video compressor”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “video compressor