"versicherung" App Store Keywords Research Case | ASOTools
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"versicherung" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “versicherung” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wickr”, “enrolados”, “parallels”, “chronicle”, “engage”, “ngos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “versicherung” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword versicherung from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kfz versicherung 36 12 250+ 105
versicherungen 33 4 250+ 61
nürnberger versicherung 26 42 249 244
sozialversicherung 26 32 250+ 215
kfz versicherung vergleich 24 22 250+ 146

The search volume of the core keyword versicherung in Google App Store reached 33, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Getsafe getsafe gps ≤5 30
2
Metromile - Car Insurance metromile 23 44
3
KnowYourDrive versicherungen 33 4
4
교보생명 케어 - Kare 교보생명 헬스케어 ≤5 24
5
ONE Insurance Ltd versicherungen 33 4
6
Gesundheit – Wiener Städtische gesundheits app wiener städtische ≤5 30
7
eBenefit تأمين 29 4
8
meine SIGNAL IDUNA signa iduna 34 48
9
Verifly – Drone Insurance commercial uav expo ≤5 24
10
Claim 360º assurance desjardins 360 ≤5 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
credit scoring 72 8 250+ 59
kreditkarma 70 42 250+ 194
credit karma 70 39 249 176
kredit carma 70 38 250+ 178
karma credit 70 37 250+ 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Credit Karma - Free Credit Scores & Reports kreditkarma 70 42
2
Free Credit Score & Reports - CreditTOTO credit score check 39 10
3
Experian - Free Credit Report & FICO® Score experian 62 35
4
Credit Sesame: Credit Score + Free Digital Banking credit sesame 45 22
5
WalletHub - Free Credit Score, Report & Monitoring wallet hub 33 34
6
Self - Build Credit While You Save self 48 63
7
CreditWise from Capital One credit wise 36 18
8
Upturn: Free Credit Disputes to Fix Credit Errors credit fix 23 11
9
Capital One® Mobile calital one 72 30
10
Turbo: Financial Score & Free Credit Report turbo 48 70

These five keywords: “credit scoring”, “kreditkarma”, “credit karma”, “kredit carma”, “karma credit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Credit Karma - Free Credit Scores & Reports”, “Free Credit Score & Reports - CreditTOTO”, “Experian - Free Credit Report & FICO® Score”, “Credit Sesame: Credit Score + Free Digital Banking”, “WalletHub - Free Credit Score, Report & Monitoring”, “Self - Build Credit While You Save”, “CreditWise from Capital One”, “Upturn: Free Credit Disputes to Fix Credit Errors”, “Capital One® Mobile”, “Turbo: Financial Score & Free Credit Report”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “versicherung”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “versicherung