"sails" App Store Keywords Research Case | ASOTools
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"sails" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sails” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “random chat”, “rocket”, “marseille”, “potal”, “l u d o”, “hanging out”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sails” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sails from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
black sails 43 20 250+ 128
north sails 19 38 249 230
stranded sails 12 23 250+ 198
age of sails 7 22 250+ 194
sailspeed ≤5 30 250+ 225

The search volume of the core keyword sails in Google App Store reached 51, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
King of Sails: Ship Battle caravela 29 45
2
SAILS Mobile sails library ≤5 31
3
Stones & Sails stones 38 31
4
Age of Sail: Navy & Pirates age of sails 7 22
5
The Pirate: Caribbean Hunt corsaire 55 56
6
Ships of Battle - Age of Pirates - Warship Battle pirates games 18 11
7
Pirates Flag: Caribbean Action RPG thieves of the sea 51 26
8
FAR: Lone Sails far 41 59
9
Sails of Glory Generator sails of glory ≤5 30
10
Sailing Empire sea sailing games ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
one-piece 65 28 250+ 156
one pieces 65 26 250+ 151
one biece 65 22 250+ 143
w i n d s 63 14 250+ 113
windy 60 28 249 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ONE PIECE TREASURE CRUISE one piece 59 28
2
ONE PIECE Bounty Rush one pieces 65 26
3
ONE PIECE BON! BON! JOURNEY!! bonbon 33 30
4
Luffy Amino for One Piece hải tặc tí hon 11 27
5
One Wallpapers Piece one-piece wallpaper 45 7
6
ONE Wallpaper Piece roronoa zoro 41 31
7
One Stickers Piece For Whatsapp one piece straw hat stickers ≤5 30
8
One Piece Amino en Español one piece amino arabic ≤5 30
9
Crunchyroll anime 70 84
10
Mugi Stickers - One Piece wastickerapps one one piece ≤5 30

These five keywords: “one-piece”, “one pieces”, “one biece”, “w i n d s”, “windy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ONE PIECE TREASURE CRUISE”, “ONE PIECE Bounty Rush”, “ONE PIECE BON! BON! JOURNEY!!”, “Luffy Amino for One Piece”, “One Wallpapers Piece”, “ONE Wallpaper Piece”, “One Stickers Piece For Whatsapp”, “One Piece Amino en Español”, “Crunchyroll”, “Mugi Stickers - One Piece”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sails”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sails