"valentine day" App Store Keywords Research Case | ASOTools
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"valentine day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “valentine day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “interessant”, “photo editors”, “discerning”, “planning center”, “ringtones for free to download”, “haters quotes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “valentine day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword valentine day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
valentine day card 9 1 250+ 10
valentine day coloring book ≤5 30 250+ 83
valentine day wallpapers hd ≤5 30 250+ 60
valentine day naughty emojis ≤5 30 250+ 59
valentine day 2017 wallpapers ≤5 30 250+ 50

The search volume of the core keyword valentine day in Google App Store reached 41, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Valentine's Day Photo Frame 2020: Romantic valentine's day 41 28
2
Valentine Day Gift & Food Ideas Game valentine's day 2017 7 30
3
Baby Hazel Valentine Day baby hazel mothers day ≤5 19
4
Valentine's Day Party Game valentines games ≤5 5
5
Valentine Day Special happy valentines day special ≤5 30
6
Valentine Day Celebration : Date Makeover Salon valentines dating salon ≤5 6
7
Will you be my valentine? Romantic Love Crush valentine 25 53
8
Valentine’s Day Party Planning & Beauty Salon Game valentines game ≤5 4
9
Valentine's Day Photo Frame - Love Photo Frame valentine frame photo ≤5 30
10
Happy Valentine Day Wishes, Images & Tips 2021 february valentines day pic ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
valentine's day 41 28 250+ 14
valentin day 41 30 250+ 10
cattleya 36 50 249 239
delias 36 28 250+ 175
pangolin 35 42 249 215

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Valentine's Day Photo Frame 2020: Romantic valentine day 41 26
2
Valentine's Day Party Game valentines games ≤5 5
3
Valentines Day Special valentin day 41 30
4
Valentine Day Gift & Food Ideas Game valentine's day 2017 7 30
5
Baby Hazel Valentine Day baby hazel mothers day ≤5 19
6
Valentine's Day Love Keyboard Theme love keyboard app low mb ≤5 5
7
Valentine Day Celebration : Date Makeover Salon valentines dating salon ≤5 6
8
Valentine's Day Wallpaper valentine's day set ≤5 30
9
Valentine’s Day Party Planning & Beauty Salon Game valentines game ≤5 4
10
Valentine Day Special happy valentines day special ≤5 30

These five keywords: “valentine's day”, “valentin day”, “cattleya”, “delias”, “pangolin”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Happy Valentine's Day Photo Frame 2020: Romantic”, “Valentine's Day Party Game”, “Valentines Day Special”, “Valentine Day Gift & Food Ideas Game”, “Baby Hazel Valentine Day”, “Valentine's Day Love Keyboard Theme”, “Valentine Day Celebration : Date Makeover Salon”, “Valentine's Day Wallpaper”, “Valentine’s Day Party Planning & Beauty Salon Game”, “Valentine Day Special”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “valentine day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “valentine day