"used cars" App Store Keywords Research Case | ASOTools
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"used cars" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “used cars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ebook reader”, “head shoot”, “soup recipes”, “sky view”, “google authentication”, “stomp”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “used cars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword used cars from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
used cars for sale 46 18 250+ 45
used cars dealership 41 7 249 61
buy cars used 31 6 250+ 52
used cars ni 30 6 250+ 61
buy used cars 27 12 250+ 54

The search volume of the core keyword used cars in Google App Store reached 49, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Used Cars Nearby car sells 60 9
2
Cars.com – Shop New & Used Cars & Trucks For Sale for sale cars 60 10
3
Autolist - Used Cars and Trucks for Sale car for sale 49 12
4
Autotrader - Shop Used Cars For Sale Near You auto trader 66 13
5
CARFAX Find Used Cars for Sale cargax 55 13
6
CarMax – Cars for Sale: Search Used Car Inventory carmac 61 40
7
CarGurus car guru 70 25
8
Carvana: 20k Used Cars, Buy Online, 7-Day Returns carvana 60 30
9
Cheap Cars For Sale, Find or Sell Yours saling car 55 30
10
AutoUncle: Used car search, compare prices begagnade bilar 26 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
e bay 90 37 249 187
ebays 90 15 250+ 77
ebay 83 50 248 108
craig 80 42 248 111
craiglist 80 31 249 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
2
eBay Motors: Buy & Sell Cars ebay motors 54 20
3
eBay Kleinanzeigen for Germany ebay kleinanzeigen 60 32
4
Buy on eBay ebay.com ebay.com ≤5 30
5
What's it worth on eBay? FREE completely 29 31
6
Sniper for eBay | Place automatic bids with bidbag bidders 45 6
7
Zero Bid Finder for eBay USA ebay deal finder ≤5 17
8
Compare Prices in Aliexpress Ebay Amazon and more hagglezon app ≤5 16
9
Pocket Auctions for eBay bidsearch -fast bidding search ≤5 30
10
Desktop for eBay - Full Classic Site ebay app for android tablet ≤5 17

These five keywords: “e bay”, “ebays”, “ebay”, “craig”, “craiglist”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “eBay Motors: Buy & Sell Cars”, “eBay Kleinanzeigen for Germany”, “Buy on eBay”, “What's it worth on eBay? FREE”, “Sniper for eBay | Place automatic bids with bidbag”, “Zero Bid Finder for eBay USA”, “Compare Prices in Aliexpress Ebay Amazon and more”, “Pocket Auctions for eBay”, “Desktop for eBay - Full Classic Site”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “used cars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “used cars