"universo" App Store Keywords Research Case | ASOTools
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"universo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “universo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “differentiation calculator”, “decoro”, “h i”, “youth”, “s.g”, “slide”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “universo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword universo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
el universo 32 15 250+ 120
spider man un nuevo universo 28 30 248 87
pk xd explora el universo y juega con amigos 19 27 249 175
universos paralelos 16 20 249 157
spider man un nuovo universo 16 8 250+ 116

The search volume of the core keyword universo in Google App Store reached 38, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 101 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Universo Now nbc universo 9 14
2
Universo Mobile Banking, Crédito Pessoal, Seguros universo casa ≤5 24
3
Space Planets: O Universo space planets o universo ≤5 30
4
Universo universos infinitos ≤5 19
5
Quiosco Digital El Universo el universo 32 15
6
Palestra Universo el club el universo ≤5 30
7
Meu Universo universo - mobile banking ≤5 30
8
Solar Walk Free - Explore the Universe and Planets the universe 33 20
9
Radio Universo 92.5 Fm Universo Fm 92.5 maxima 92.5 ≤5 30
10
Universo Clube de Benefícios el club el universo ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rebloxx 88 30 250+ 234
nearest restaurants 87 19 250+ 115
hilu 72 41 247 198
dsiney 70 41 250+ 190
notisias 70 15 250+ 172

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crazy Cookie Swirl c Roblox's obby Mod elsa anna roblox game ≤5 30
2
Obby Escape from prison roblx run mod obby escape prison robox mod ≤5 30
3
Skins for Roblox mettez-moi roblox ≤5 25
4
BlockStarPlanet block start planet 43 43
5
Mod Hide and Seek Extreme Helper (Unofficial) hide and seek roblox game for girls ≤5 25
6
Tips Piggy Granny Obby Escape Roblx House put on roblox piggy ≤5 30
7
Obby Escape Runner Roblx Mod obby escape funny run ≤5 30
8
Strong Granny - Win Robux for Roblox platform robuxy 68 41
9
Mod Meep City Helper (Unofficial) meep city 24 36
10
Roblox roblocxx 88 63

These five keywords: “rebloxx”, “nearest restaurants”, “hilu”, “dsiney”, “notisias”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Crazy Cookie Swirl c Roblox's obby Mod”, “Obby Escape from prison roblx run mod”, “Skins for Roblox”, “BlockStarPlanet”, “Mod Hide and Seek Extreme Helper (Unofficial)”, “Tips Piggy Granny Obby Escape Roblx House”, “Obby Escape Runner Roblx Mod”, “Strong Granny - Win Robux for Roblox platform”, “Mod Meep City Helper (Unofficial)”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “universo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “universo