"universal remote" App Store Keywords Research Case | ASOTools
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"universal remote" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “universal remote” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “berlin”, “calligraphic”, “helen”, “word connect”, “coin flipping”, “rabbi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “universal remote” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword universal remote from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
universal tv remote 31 21 250+ 117
universal remote control 24 20 250+ 114
remote control universal 24 9 250+ 112
remote universal tv 23 9 250+ 117
universal remote samsung 21 9 250+ 110

The search volume of the core keyword universal remote in Google App Store reached 42, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 113 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Universal Free TV Remote Control For Any LCD tv remote 41 40
2
Universal Remote Control - Lean Remote univeral remote 31 9
3
Universal TV Remote Control universally 53 54
4
Universal Remote for All TV multi system 12 13
5
AnyMote Universal Remote + WiFi Smart Home Control anymote 14 14
6
SURE - Smart Home and TV Universal Remote sûr 46 37
7
TV Remote Control - Universal Remote control универсално дистанционно ≤5 5
8
Free Universal Tv Remote Control for any LCD universal smart tv remote app ≤5 30
9
Universal TV Remote posso ir app ≤5 27
10
Universal-Remote Control for All TV,Ac,Set Top Box sencor set top box ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
svmsung 77 16 248 139
tv's 68 22 250+ 160
roku 64 59 250+ 129
youtube.com/activate 60 9 250+ 75
sony 58 46 250+ 94

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TV (Samsung) Remote Control samsung tv remote 41 12
2
Remote for Samsung TV | Smart & WiFi Direct samsung smart tv remote 40 13
3
Theme for Samsung S8 Edge, Galaxy s8 launcher برنامه های جدید برای گوشی ≤5 23
4
Remote for (Samsung) samsung tv remote control sun direct ≤5 18
5
SAMSUNG Smart Washer/Dryer washer and dryer 41 19
6
Samsung Portable SSD 1.0 samsung dastur yangilash ≤5 19
7
S Launcher for Galaxy TouchWiz apk galaxy 14 16
8
TV (Samsung) Smart Remote (w touchpad & keyboard) keyboard smart tv samsung ≤5 9
9
TV Remote Control for Samsung (IR - infrared) t.v remote control for samsung 16 8
10
Remote for Samsung TV samsung curved 18 29

These five keywords: “svmsung”, “tv's”, “roku”, “youtube.com/activate”, “sony”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TV (Samsung) Remote Control”, “Remote for Samsung TV | Smart & WiFi Direct”, “Theme for Samsung S8 Edge, Galaxy s8 launcher”, “Remote for (Samsung)”, “SAMSUNG Smart Washer/Dryer”, “Samsung Portable SSD 1.0”, “S Launcher for Galaxy TouchWiz”, “TV (Samsung) Smart Remote (w touchpad & keyboard)”, “TV Remote Control for Samsung (IR - infrared)”, “Remote for Samsung TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “universal remote”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “universal remote