"berlin" App Store Keywords Research Case | ASOTools
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"berlin" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “berlin” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “goles”, “removers”, “sparks”, “tfboys”, “القرأن”, “my animal spirit”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “berlin” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword berlin from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
berline 56 56 249 234
berlington 42 44 250+ 222
berliner zeitung 39 39 250+ 189
chamberlin 28 36 249 194
cyberlink powerdirector 28 28 250+ 202

The search volume of the core keyword berlin in Google App Store reached 38, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 23 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
BERLIN City Guide Offline Maps and Tours entdecken deutsche ≤5 30
2
BVG Fahrinfo: Bus, Train, Subway & City Map Berlin bvg 36 36
3
Digital Concert Hall | Berlin Philharmonic berline 56 56
4
Berlin.de Service-App ordnungsamt berlin 12 34
5
Berlin Travel Guide mit vergnügen 18 26
6
Berlin Subway – BVG U-Bahn & S-Bahn map and routes berlin metro 6 4
7
Going Local Berlin berlin like a local gmbh ≤5 30
8
Berlin Offline City Map Lite stadtplan berlin 18 18
9
berlinHistory - Berlin history by location dotcombinat ≤5 30
10
Berlin – Tag und Nacht folgen 16 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
immobilienscout24 65 28 248 149
sparkassen 60 32 248 141
taxi cabs 60 7 250+ 63
cab taxi 60 30 250+ 53
berline 56 56 249 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ImmoScout24 - House & Apartment Search imoscout24 48 13
2
Immowelt - Immobilien, Wohnungen & Häuser immowelt 38 22
3
ImmoScout24 Austria · Apartments, Houses & Offices immoscout at 21 31
4
ImmoScout24 Switzerland – Rent a flat, buy a house immoscout24 switzerland ≤5 10
5
Virtuelle Touren: ImmoScout24 virtuelle touren immoscout24 ≤5 30
6
WG-Gesucht.de - Find your home wg gesucht 32 40
7
AutoScout24 Switzerland – Find your new car scout24 39 27
8
RE/MAX Immobilien Österreich immobilien österreich 11 11
9
Real Estate sale & rent Trovit elkien 12 40
10
Property Switzerland: Rent or buy apartment/house comparis property switzerland ≤5 30

These five keywords: “immobilienscout24”, “sparkassen”, “taxi cabs”, “cab taxi”, “berline”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ImmoScout24 - House & Apartment Search”, “Immowelt - Immobilien, Wohnungen & Häuser”, “ImmoScout24 Austria · Apartments, Houses & Offices”, “ImmoScout24 Switzerland – Rent a flat, buy a house”, “Virtuelle Touren: ImmoScout24”, “WG-Gesucht.de - Find your home”, “AutoScout24 Switzerland – Find your new car”, “RE/MAX Immobilien Österreich”, “Real Estate sale & rent Trovit”, “Property Switzerland: Rent or buy apartment/house”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “berlin”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “berlin