"unicornios" App Store Keywords Research Case | ASOTools
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"unicornios" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “unicornios” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cartoon”, “eurosport”, “meme generator”, “baidu”, “gremio”, “jutsu”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “unicornios” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword unicornios from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
juegos de unicornios 12 8 224 132
sirenas elfos y unicornios ≤5 25 250+ 229
sirenas hadas y unicornios ≤5 19 250+ 195
veterinarios de unicornios ≤5 18 250+ 182
juegos de unicornios bebés para cuidar gratis ≤5 16 250+ 175

The search volume of the core keyword unicornios in Google App Store reached 51, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 109 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Baby Unicorn 2 - New Virtual Pony Pet ubicorn 60 7
2
My Baby Unicorn - Virtual Pony Pet Care & Dress Up unicorns 48 9
3
Unicorn Coloring Book Glitter unicorn coloring 27 20
4
Unicorn Runner 2020: Running Game. Magic Adventure yunicorn game 19 12
5
Pregnant Unicorn Mom And Baby Daycare unicorn mom and baby ≤5 14
6
Tooth Fairy Horse - Caring Pony Beauty Adventure caring games 34 33
7
Unicorn Food - Rainbow Glitter Food & Fashion unicorn food 12 9
8
Unicorn Chef: Cooking Games for Girls f games for girls 50 25
9
UNICORN Color by Number | Pixel Art Coloring Games unixorn 60 7
10
Unicorn Photo show me pictures of unicorns 6 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ice creams 68 9 250+ 74
animals 61 45 250+ 172
girls 60 68 250+ 182
yunikon 60 8 224 111
ubicorn 60 7 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cute Ice Cream Wallpapers HD kawaii ice cream wallpaper ≤5 30
2
Scary Ice Cream Teacher scary ice cream teacher neighbor ≤5 2
3
ice Cream Maker - Cooking Games ice cream maker cooking game ≤5 5
4
Guide For Ice Scream Horror 2020 and Tips video sahit 7 30
5
Easy Ice Cream Recipes easy ice cream recipes ≤5 30
6
Ice Cream Roll Maker roll ice cream roll ≤5 10
7
Cute Ice Cream Wallpapers kawaii ice cream wallpaper ≤5 30
8
Ice Cream Wallpaper flavored wallpaper ≤5 4
9
Ice Cream & Popsicles Maker popsicles 43 9
10
Ice Cream Maker -- Chocolate coated Frozen treat summer fun with dogworld ≤5 25

These five keywords: “ice creams”, “animals”, “girls”, “yunikon”, “ubicorn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cute Ice Cream Wallpapers HD”, “Scary Ice Cream Teacher”, “ice Cream Maker - Cooking Games”, “Guide For Ice Scream Horror 2020 and Tips”, “Easy Ice Cream Recipes”, “Ice Cream Roll Maker”, “Cute Ice Cream Wallpapers”, “Ice Cream Wallpaper”, “Ice Cream & Popsicles Maker”, “Ice Cream Maker -- Chocolate coated Frozen treat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “unicornios”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “unicornios