"sand" App Store Keywords Research Case | ASOTools
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"sand" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sand” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “clicker”, “spongebob on the run”, “·solitaire”, “toledo”, “body builder”, “recycle”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sand” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sand from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sandra bullock 60 59 250+ 240
sander bank 53 40 246 188
sandwich 52 57 250+ 35
sandlas 51 49 250+ 219
sandal 51 35 250+ 67

The search volume of the core keyword sand in Google App Store reached 42, its difficulty level reached 57, and the number of apps related to it reached 249, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sand! falling sand 10 23
2
sand:box - relaxing particle engine melancholia 51 59
3
Sand Draw Sketch Drawing Pad: Creative Doodle Art white sand 34 27
4
Sand! Premium 프리미엄 게임 ≤5 19
5
Thisissand - Art, Creativity & Relaxation this is sand 29 20
6
Sands sands 34 13
7
SandBox oreon sandbox 19 30
8
Sand Balls - Puzzle Game fanboy 39 48
9
Particle Sandbox moonwalks ≤5 30
10
ASMR Slicing asmr 56 62

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spotyfyty 82 30 250+ 226
ewvpn 80 68 249 248
spundcloud 75 50 250+ 217
soundcloder 75 47 250+ 211
aoundcloud 75 47 249 211

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
projectM Music Visualizer TV preject ≤5 21
2
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
3
Stitcher - Podcast Player stitcher 38 37
4
YouTube Kids youtoubu 100 30
5
Samsung Music samsung music 27 23
6
Music Player - MP3 Player mp3 65 88
7
TIDAL Music - Hifi Songs, Playlists, & Videos ap tiode 72 30
8
BlackPlayer EX Music Player black player ex premium ≤5 27
9
Music Player- MP3 Player, Free Music App 노래듣기앱 ≤5 2
10
Free Music: Songs songs 60 66

These five keywords: “spotyfyty”, “ewvpn”, “spundcloud”, “soundcloder”, “aoundcloud”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “projectM Music Visualizer TV”, “Spotify: Listen to new music, podcasts, and songs”, “Stitcher - Podcast Player”, “YouTube Kids”, “Samsung Music”, “Music Player - MP3 Player”, “TIDAL Music - Hifi Songs, Playlists, & Videos”, “BlackPlayer EX Music Player”, “Music Player- MP3 Player, Free Music App”, “Free Music: Songs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sand”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sand