"unicorn games" App Store Keywords Research Case | ASOTools
×

"unicorn games" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “unicorn games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pwds”, “forgetting”, “wargame”, “comfort inn”, “accèsd”, “календаря”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “unicorn games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword unicorn games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
unicorn games for free 13 4 221 97
unicorn games for girls 12 7 250+ 139
free unicorn games 10 7 250+ 130
baby unicorn games 9 9 250+ 151
unicorn slime games 8 5 250+ 98

The search volume of the core keyword unicorn games in Google App Store reached 33, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Baby Unicorn - Virtual Pony Pet Care & Dress Up unicornios 51 8
2
My Baby Unicorn 2 - New Virtual Pony Pet ubicorn 60 7
3
My Little Unicorn: Games for Girls kid girl games 17 15
4
Unicorn Dress Up - Girls Games unicorn dress up 7 7
5
Unicorn Runner 2020: Running Game. Magic Adventure yunicorn game 19 12
6
Unicorn Chef: Cooking Games for Girls f games for girls 50 25
7
My Little Unicorn ???? Magic Horse little umu ≤5 30
8
Unicorn Coloring Book Glitter unicorn coloring 27 18
9
fake call unicorn game juegos de niñas bonitos por favor ≤5 15
10
Unicorn Slime Simulator: Girls Games girl games 55 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
girlzs 73 43 250+ 208
doughnuts 61 10 250+ 51
yunikon 60 8 224 111
ubicorn 60 7 250+ 121
unixorn 60 7 250+ 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Guns GirlZ - Mirage Cabin guns girlz mirage cabin ≤5 18
2
Unicorn Chef Carnival Fair Food: Games for Girls a girl games 50 27
3
Rich Girls Shopping ???? - Cash Register Games go shopping 39 30
4
Girls games: Painting and coloring girls game 44 30
5
Pink GirlZ girlz 18 27
6
💃 Wallpapers for Girls - Girly backgrounds cirly ≤5 2
7
Guns Girl - Honkai Gakuen gun girls 26 21
8
Zgirls zgirls 25 27
9
Girls' Frontline firls 73 32
10
It Girl - Fashion Celebrity & Dress Up Game girlds 73 18

These five keywords: “girlzs”, “doughnuts”, “yunikon”, “ubicorn”, “unixorn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Guns GirlZ - Mirage Cabin”, “Unicorn Chef Carnival Fair Food: Games for Girls”, “Rich Girls Shopping ???? - Cash Register Games”, “Girls games: Painting and coloring”, “Pink GirlZ”, “💃 Wallpapers for Girls - Girly backgrounds”, “Guns Girl - Honkai Gakuen”, “Zgirls”, “Girls' Frontline”, “It Girl - Fashion Celebrity & Dress Up Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “unicorn games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “unicorn games