"big cats" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “big cats” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bookshelf”, “appolo”, “pet”, “肯德基”, “radar weather”, “saturate”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “big cats” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword big cats from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cougar simulator: big cats ≤5 30 250+ 220
all big cats games ≤5 30 250+ 125
big cats puzzles jigsaw everyday for adult ≤5 30 250+ 94
big cats puzzle pro ≤5 6 250+ 116
big cats slots ≤5 15 250+ 218

The search volume of the core keyword big cats in Google App Store reached 38, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 112 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Big cats big cats quiz ≤5 30
2
Big Cats Wallpaper wild cats slideshow & wallpapers ≤5 30
3
Big cats sounds big cats roar ≤5 30
4
Addon Big Cats big cats for minecraft pe ≤5 11
5
Cougar Simulator: Big Cat Family Game cougar simulator: big cats ≤5 30
6
Big Cat Sounds big cat sounds ≤5 3
7
Big Cats Hunting: Wild Cheetah Hunter Survival big cat hunting games ≤5 30
8
Big Cat Casino big cat rescue app ≤5 30
9
Big Cat Rescue big cat rescue 18 23
10
Savanna Animal Racing 3D animal fast 26 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
catsimuiator 83 6 106 56
c_a_t_s 68 30 250+ 212
bermes 65 49 249 212
tuger 65 36 249 170
toger 65 27 250+ 194

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cat Simulator : your kitty can ride bike and horse kittyz: cat simulator where you can ride ≤5 30
2
Cat Simulator Museum kitty cat simulator 3d craft ≤5 30
3
Cat Run Dash dash cat ≤5 22
4
Kitten Cat Craft-Cat Vs Dog cat simulator 2018: rat vs cat ≤5 30
5
Laser Cat Simulator laser for cat simulator ≤5 30
6
Crazy Cat Rush Racing Run Kitty Craft crazy cat rush racing run kitty craft ≤5 26
7
Cat Simulator - Football adventure приключение маленького котенка ≤5 10
8
Mouse Simulator mouses 58 6
9
Cat Simulator cat poop 29 25
10
Kitten Cat Simulator:Cute cat SMASH Kids Room silly cats 11 30

These five keywords: “catsimuiator”, “c_a_t_s”, “bermes”, “tuger”, “toger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cat Simulator : your kitty can ride bike and horse”, “Cat Simulator Museum”, “Cat Run Dash”, “Kitten Cat Craft-Cat Vs Dog”, “Laser Cat Simulator”, “Crazy Cat Rush Racing Run Kitty Craft”, “Cat Simulator - Football adventure”, “Mouse Simulator”, “Cat Simulator”, “Kitten Cat Simulator:Cute cat SMASH Kids Room”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “big cats”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “big cats