"ulya" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ulya” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “loaders”, “tubemax”, “questing”, “パズドラ”, “diction”, “google forms”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ulya” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ulya from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
trulyasian 10 25 249 187
mus mulyadi 7 26 250+ 186
ulyana mart ≤5 30 249 244
wadi chahrour al oulya ≤5 30 249 231
visit ulyanovsk ≤5 30 249 217

The search volume of the core keyword ulya in Google App Store reached 66, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 205 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ulta Beauty: Shop Makeup, Skin, Hair & Perfume ylta 66 40
2
Sephora - Buy Makeup, Cosmetics, Hair & Skincare sophora 72 40
3
SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty sally beauty 49 44
4
IPSY: Makeup, Beauty, and Tips ipsy 50 37
5
BoxLunch App lunch box 48 21
6
Scentbird: Online Beauty Shop. Perfume & Cosmetics scentbird 39 45
7
luvmehair luvmehair 34 46
8
Ya Hanana - Aishwa Nahla Offline nasyid ya hanana ≤5 1
9
Strawberrynet Beauty Shopping strawberrynet- beauty shopping ≤5 30
10
Beautistics: makeup bag, beauty tracker, budgets toiletry bag 28 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nèlix 93 68 248 242
nefixe 93 26 250+ 153
nexfli x 93 30 250+ 135
neflexi 93 30 250+ 22
nexfixt 93 30 250+ 17

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix netflicpx 93 51
2
Netflix  netflixxl 93 30
3
Tubi - Free Movies & TV Shows twitches 85 20
4
Hulu: Stream TV shows & watch the latest movies hulu 75 34
5
Plex: Stream Movies, Shows, Music, and other Media plex 53 31
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Prime Video - Android TV believed 51 48
8
Pluto TV - It’s Free TV tv 63 88
9
Crackle crackle 45 24
10
Cast to TV - Chromecast, Roku, stream phone to TV casting 41 21

These five keywords: “nèlix”, “nefixe”, “nexfli x”, “neflexi”, “nexfixt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Tubi - Free Movies & TV Shows”, “Hulu: Stream TV shows & watch the latest movies”, “Plex: Stream Movies, Shows, Music, and other Media”, “Google TV (previously Play Movies & TV)”, “Prime Video - Android TV”, “Pluto TV - It’s Free TV”, “Crackle”, “Cast to TV - Chromecast, Roku, stream phone to TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ulya”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ulya