"sbi banking" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sbi banking” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “proportion”, “этом”, “my apron”, “spider”, “maze :-)”, “charles & keith”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sbi banking” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sbi banking from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sbi online net banking 41 10 249 86
sbi mobile banking 29 13 250+ 99
sbi online mobile banking 16 7 250+ 61
net banking app sbi 11 8 249 91
sbi net banking app 11 7 250+ 88

The search volume of the core keyword sbi banking in Google App Store reached 43, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
YONO SBI: The Mobile Banking and Lifestyle App! sbi 52 38
2
Yono Lite SBI - Mobile Banking sbionline banking 55 7
3
SBI Secure OTP sbi secure otp 11 30
4
SBI Quick (MissedCall) - Finder & Holiday Calendar sbi account balance checking 24 6
5
Yono Business scfu sbi 16 6
6
SBI Card sbicard 53 36
7
YONO SBI Mauritius sbi mobile banking mauritius ≤5 21
8
Net Banking App for All India - HDFC - SBI - PNB hdfc net banking app download english ≤5 25
9
SBI Rewardz sbi rewardz 33 30
10
YONO SBI Maldives yono sbi maldives ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netbanking hdfc bank 80 48 249 198
netbanking hdfc 80 44 249 185
statander 77 51 245 204
bank of anerica 77 18 249 126
bamk of america 77 17 250+ 120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
HDFC Bank MobileBanking: Money Transfer & Bill Pay netbanking hdfc 80 44
2
HDFC Bank Corporate Mobile banking hdfc classic banking ≤5 25
3
HDFC Bank IR hdfc bank ir ≤5 30
4
Net Banking App for All India - HDFC - SBI - PNB hdfc net banking app download english ≤5 25
5
Recharge, Pay Bills & Shop payzapp 25 21
6
HDFC securities MobileTrading securities 56 37
7
HDFC Bank e Token snorkel 45 44
8
HDFC Bank Investor Relations hdfc bank ir ≤5 30
9
Banking Recruitment (HDFC Bank): Online Mock Tests private bank job vacancy app ≤5 3
10
Trade Finance on Mobile hdfc bank trade finance ≤5 30

These five keywords: “netbanking hdfc bank”, “netbanking hdfc”, “statander”, “bank of anerica”, “bamk of america”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HDFC Bank MobileBanking: Money Transfer & Bill Pay”, “HDFC Bank Corporate Mobile banking”, “HDFC Bank IR”, “Net Banking App for All India - HDFC - SBI - PNB”, “Recharge, Pay Bills & Shop”, “HDFC securities MobileTrading”, “HDFC Bank e Token”, “HDFC Bank Investor Relations”, “Banking Recruitment (HDFC Bank): Online Mock Tests”, “Trade Finance on Mobile”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sbi banking”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sbi banking