"ultrasound" App Store Keywords Research Case | ASOTools
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"ultrasound" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ultrasound” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bread maker”, “podio”, “whitefish”, “google contacts”, “yılan oyunu”, “ngân hàng”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ultrasound” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ultrasound from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ultrasounds 45 2 249 27
endoscopic ultrasound 29 43 250+ 227
baby ultrasounds 23 6 250+ 75
baby ultrasound 22 9 250+ 92
fake ultrasound 17 7 249 74

The search volume of the core keyword ultrasound in Google App Store reached 37, its difficulty level reached 23, and the number of apps related to it reached 246, among them, there are 28 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Deepscope Ultrasound Simulator sonogram 31 24
2
UltraSound Detector ultrassom 34 8
3
Frequency Generator - Audio Tools & Ultrasound ultra sound 45 15
4
Clarius Ultrasound App ultrasound pregnancy scanner 7 7
5
Obstetrics & Gyenacology Ultrasound Guide ecografia obstetrica 19 24
6
Ultrasound Detector ultrasound detector ≤5 8
7
Philips Lumify Ultrasound App lumify 19 36
8
Ultrasound Guide A2Z omni ultrasound ≤5 25
9
Advances in Ultrasound in Obstetrics & Gynecology real sonogram ≤5 18
10
Ultrasound guide for pregnant mothers pregnant sonograms 9 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dog 61 78 250+ 117
htracker 60 62 250+ 248
flo 59 46 250+ 151
hurtz 58 43 250+ 203
hertzes 58 14 249 88

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dog Town: Pet Shop Game, Care & Play with Dog frenchbulldog 60 34
2
Merge Dogs lap dog 24 30
3
Dog Scanner – Dog Breed Identification bred dogs 58 4
4
Dog Sim Online: Raise a Family dogs 57 26
5
Dog Training App with Clicker by Dogo great pyrenees 48 26
6
Avatar Maker: Dogs cartoonize my pet 18 13
7
Stop Dog Barking: Anti Dog Bark sounds stop dog barking 22 4
8
Dog Hotel – Play with dogs and manage the kennels kennels 41 26
9
Dog Simulator dog simulator 26 23
10
Talking Ben the Dog perro 43 17

These five keywords: “dog”, “htracker”, “flo”, “hurtz”, “hertzes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dog Town: Pet Shop Game, Care & Play with Dog”, “Merge Dogs”, “Dog Scanner – Dog Breed Identification”, “Dog Sim Online: Raise a Family”, “Dog Training App with Clicker by Dogo”, “Avatar Maker: Dogs”, “Stop Dog Barking: Anti Dog Bark sounds”, “Dog Hotel – Play with dogs and manage the kennels”, “Dog Simulator”, “Talking Ben the Dog”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ultrasound”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ultrasound