"ngân hàng" App Store Keywords Research Case | ASOTools
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"ngân hàng" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ngân hàng” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kids video”, “wallpaper for ipad”, “eis yayınları”, “cricut design space”, “g t a”, “hanako kun”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ngân hàng” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ngân hàng from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ngân hàng vietcombank 36 28 248 178
ngân hàng agribank 31 36 249 215
ngân hàng scb 24 22 248 160
ngân hàng quân đội 21 18 248 160
tài chính ngân hàng 21 16 250+ 184

The search volume of the core keyword ngân hàng in Google App Store reached 38, its difficulty level reached 17, and the number of apps related to it reached 249, among them, there are 175 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RelaxBanking Mobile relax banking mobile bcc roma ≤5 27
2
Current - The Bank for Modern Life current 53 60
3
TPBank Mobile tp bank 28 32
4
Banco PagBank PagSeguro com Conta Digital Grátis pag seguro 61 47
5
Great Western ebanking e banking 41 38
6
Kuda - Free Mobile Banking for Nigerians kuda 41 15
7
Varo Bank: Mobile Banking varo bank 28 18
8
CARD Premium Banking premium card app ≤5 14
9
Chime - Mobile Banking chime 57 35
10
Lloyds Bank Business Mobile Banking lloyds business banking 33 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
statander 77 51 245 204
wellfargo 77 48 249 216
wallsfargo 77 45 249 219
wells frago 77 44 249 206
wellis fargo 77 43 250+ 209

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Santander Bank US santander 65 54
2
Santander Mobile Banking santander uk 24 42
3
Santander mobile bzwbk 48 47
4
Santander PR ebanking santander 14 28
5
Santander Banking app santander saldos e extratos ≤5 13
6
Santander Business Banking santander business 34 42
7
Santander Consumer Finance Benelux santander consumer bank spa ≤5 30
8
Santander santander españa 16 23
9
Santander Consumer Bank santander consumer bank as ≤5 27
10
SantanderSign on line banking santander 33 30

These five keywords: “statander”, “wellfargo”, “wallsfargo”, “wells frago”, “wellis fargo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Santander Bank US”, “Santander Mobile Banking”, “Santander mobile”, “Santander PR”, “Santander Banking”, “Santander Business Banking”, “Santander Consumer Finance Benelux”, “Santander”, “Santander Consumer Bank”, “SantanderSign”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ngân hàng”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ngân hàng