"turtles" App Store Keywords Research Case | ASOTools
×

"turtles" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “turtles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dorman”, “byju's apps”, “paper mario”, “lexicomp”, “forex rates”, “manana”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “turtles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword turtles from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tenange mutant ninja turtles 46 23 249 148
tenage mutant ninja turtles 46 22 250+ 146
ninja turtles 46 19 250+ 128
turtles ninja 46 18 250+ 131
ninha turtles 46 13 250+ 112

The search volume of the core keyword turtles in Google App Store reached 42, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ninja Turtles: Legends tenange mutant ninja turtles 46 23
2
TMNT: Mutant Madness tmnt 38 25
3
Box Turtle Simulator turtle simulator ≤5 6
4
Ocean Turtle Simulator 3D snapping turtle 38 46
5
Turtle Hero Car Transform Robot Shooting Games ninjarodot ≤5 30
6
Turtle Robot Animal Rescue – Robot Car Transform kaplumbaga 26 30
7
Turtle Hero fighter 3D Game turtles the hero fight game 1 ≤5 30
8
Adventure Turtle Hero Parkour Ninja Race 酷跑忍者 ≤5 30
9
Suрer Toss The Turtle turtle 46 60
10
Rise of the TMNT: Power Up! rise of the teenage mutant ninja turtles 28 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
catoons 72 21 250+ 139
nlck 68 57 248 231
¡movie 68 13 250+ 103
movies 65 69 250+ 96
brewl start 65 30 250+ 96

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TooToo Boy Show - Funny Cartoons for Kids tootoo boy cartoon ≤5 30
2
Cartoon App cartoonapp 18 10
3
Baby Ronnie Rhymes - Nursery & Kids Learning Songs baby cartoons 39 30
4
The Cat in the Hat Builds That catinthehat 45 30
5
Kids Puzzles - Wooden Jigsaw #2 wooden jigsaw ≤5 7
6
Thrill Rush Theme Park cary elwes 45 54
7
Bunny Pop rabbit proof fence 26 43
8
Cartoon Photo Effect - Cartoon Art Filter cartoon art filter photo editor pro ≤5 8
9
Township township 47 51
10
Cartoon Wars 2 cartoon wars 2 8 26

These five keywords: “catoons”, “nlck”, “¡movie”, “movies”, “brewl start”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TooToo Boy Show - Funny Cartoons for Kids”, “Cartoon App”, “Baby Ronnie Rhymes - Nursery & Kids Learning Songs”, “The Cat in the Hat Builds That”, “Kids Puzzles - Wooden Jigsaw #2”, “Thrill Rush Theme Park”, “Bunny Pop”, “Cartoon Photo Effect - Cartoon Art Filter”, “Township”, “Cartoon Wars 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “turtles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “turtles