"turtle" App Store Keywords Research Case | ASOTools
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"turtle" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “turtle” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “range”, “hastings”, “iq options”, “picture frames”, “good notes”, “flash player adobe”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “turtle” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword turtle from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tenage mutant ninja turtles 46 24 249 151
tenange mutant ninja turtles 46 23 249 148
ninja turtles 46 18 250+ 128
turtles ninja 46 17 250+ 130
ninjas turtles 46 14 249 114

The search volume of the core keyword turtle in Google App Store reached 46, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Suрer Toss The Turtle turtle shells 24 37
2
Turtle Robot Animal Rescue – Robot Car Transform kaplumbaga 26 30
3
Swimmy Turtle swimmy 24 40
4
Turtle Adventure World way of the turtle 14 21
5
Turtle Wallpaper HD tartaruga 26 9
6
Ninja Turtles: Legends tenage mutant ninja turtles 46 24
7
Turtle topsy turtle ≤5 30
8
Box Turtle Simulator turtle simulator ≤5 6
9
Ocean Turtle Simulator 3D sea turtle survival sim games ≤5 30
10
Pet Turtle Care childish turtle ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yputube kids 61 18 250+ 140
kid youtube 61 17 232 124
yourube kids 61 15 231 128
toutube kids 61 12 225 105
yuotube kids 61 11 227 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube Kids youtoubu 100 30
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube youtubetm 100 70
4
YouTube for Android TV youtube goooo 58 27
5
PBS KIDS Video pbs kids 58 15
6
YouTube TV - Watch & Record Live TV you tuoby 100 30
7
YouTube TV - Watch & Record Live TV yo utibe 100 30
8
Kids Tube – Timer for YouTube for kids. Simple baby kids tube: videos ≤5 30
9
YouTube Music - Stream Songs & Music Videos u tiube 100 30
10
Kids Tube – Touch lock for kids. Simple touch tubes ≤5 17

These five keywords: “yputube kids”, “kid youtube”, “yourube kids”, “toutube kids”, “yuotube kids”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube Kids”, “YouTube Kids for Android TV”, “YouTube”, “YouTube for Android TV”, “PBS KIDS Video”, “YouTube TV - Watch & Record Live TV”, “YouTube TV - Watch & Record Live TV”, “Kids Tube – Timer for YouTube for kids. Simple”, “YouTube Music - Stream Songs & Music Videos”, “Kids Tube – Touch lock for kids. Simple”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “turtle”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “turtle