"turbo" App Store Keywords Research Case | ASOTools
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"turbo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “turbo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sock”, “online game”, “waze”, “bloomington”, “movie box”, “mov converter to mp4”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “turbo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword turbo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
turbo tax 52 31 249 156
vpn turbo 50 19 250+ 106
turbos 50 9 250+ 62
turbo vpn 50 30 250+ 94
vpm turbo 50 30 250+ 83

The search volume of the core keyword turbo in Google App Store reached 48, its difficulty level reached 70, and the number of apps related to it reached 250+, among them, there are 64 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Turbo: Financial Score & Free Credit Report free credit reports 43 8
2
Turbo Card turbo card 31 20
3
Turbo Dismount™ turbo dismount 30 20
4
Turbo VPN- Free VPN Proxy Server & Secure Service vpn 65 100
5
TurboTax Tax Return App – Max Refund Guaranteed turbo tax 52 31
6
UC Browser Turbo- Fast Download, Secure, Ad Block uc browser apk downloader 41 17
7
Turbo VPN Lite - Free VPN Proxy Server & Fast VPN turbo vpn lite 26 11
8
Turbo Stars turbos 50 9
9
Turbo - Car quiz car quiz 13 11
10
Turbo.az — Maşın alqı-satqısı maşın satışı 7 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twitc 85 47 249 168
twicth 85 39 249 177
twich 85 38 249 178
twitching 85 14 250+ 72
tuish 85 3 250+ 42

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
2
SmartTV Client for Twitch smart tv client for twitch ≤5 30
3
Xtra for Twitch twitch emotes 36 10
4
StreamElements: Twitch & YouTube IRL Live Stream streamelements 48 30
5
DankChat flicktastic ≤5 28
6
TwFollowers - Free Followers For Twitch twitch followers 29 33
7
Live viewers for Twitch espectadores twitch ≤5 18
8
mChatty for Twitch twitch.tv/activate 41 3
9
Streamlabs: Live Streaming App steamlabs 56 38
10
Prime Video - Android TV believed 51 48

These five keywords: “twitc”, “twicth”, “twich”, “twitching”, “tuish”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitch: Livestream Multiplayer Games & Esports”, “SmartTV Client for Twitch”, “Xtra for Twitch”, “StreamElements: Twitch & YouTube IRL Live Stream”, “DankChat”, “TwFollowers - Free Followers For Twitch”, “Live viewers for Twitch”, “mChatty for Twitch”, “Streamlabs: Live Streaming App”, “Prime Video - Android TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “turbo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “turbo