"tsum tsum" App Store Keywords Research Case | ASOTools
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"tsum tsum" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tsum tsum” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aviation”, “colored eyes”, “acceptable”, “enter the gungeon”, “canada map”, “nurture”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tsum tsum” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tsum tsum from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tsum taum 38 40 250+ 217
tsum 22 35 250+ 223
disney tsum tsum 21 34 250+ 219
tsum tsum disney 14 30 250+ 219
tsum tsum wallpapers 7 11 250+ 123

The search volume of the core keyword tsum tsum in Google App Store reached 40, its difficulty level reached 42, and the number of apps related to it reached 250+, among them, there are 221 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
LINE: Disney Tsum Tsum line games free 51 41
2
Tsum Tsum 小幫手 tumutumu 50 51
3
Disney Emoji Blitz disney emoji blitz 31 37
4
Disney Magic Kingdoms: Build Your Own Magical Park mekie mouse 63 23
5
Puchi Puchi Pop: Puzzle Game happy pet pop bubble ≤5 30
6
Disney Getaway Blast brave disney 28 39
7
Bonbon Collapse - Tsum Blast Puzzle Game bonbon blast ≤5 30
8
SUMI SUMI : Matching Puzzle sumi 22 41
9
ツムツム攻略 攻略ニュースまとめ for ツムツム ≤5 30
10
No Touching! poney 2 2018 no touching 14 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
golgil 100 70 249 246
fobuk 100 30 249 244
netflicpx 93 51 249 212
ntflixs 93 25 250+ 137
natflixs 93 24 250+ 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teach Me Anatomy: 3D Human Body & Clinical Quizzes anatomical 24 3
2
Jack’d - Gay Chat & Dating jack 51 67
3
SKOUT - Meet, Chat, Go Live skout 52 37
4
DiskDigger photo recovery distinguish 45 21
5
Akinator arginator 58 61
6
Wonolo wololo 26 39
7
Hangouts hangouts 68 29
8
Flurv - Meet, Chat, Friend flurv 17 21
9
GYM Fighting Games: Bodybuilder Trainer Fight PRO fighting 50 71
10
SuperVPN Free VPN Client vbn 40 40

These five keywords: “golgil”, “fobuk”, “netflicpx”, “ntflixs”, “natflixs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teach Me Anatomy: 3D Human Body & Clinical Quizzes”, “Jack’d - Gay Chat & Dating”, “SKOUT - Meet, Chat, Go Live”, “DiskDigger photo recovery”, “Akinator”, “Wonolo”, “Hangouts”, “Flurv - Meet, Chat, Friend”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “SuperVPN Free VPN Client”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tsum tsum”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tsum tsum