"tshirts" App Store Keywords Research Case | ASOTools
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"tshirts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tshirts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “auto loan cal”, “blitz”, “bikini”, “rimind”, “ccleaner”, “elefantes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tshirts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tshirts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sweatshirts 55 26 250+ 123
mens tshirts 46 1 250+ 28
sweatshirts for women 39 6 250+ 49
tie-dye sweatshirts 29 31 250+ 165
custom sweatshirts 24 4 249 52

The search volume of the core keyword tshirts in Google App Store reached 60, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
T-shirt design - Snaptee tee shirt 23 2
2
T-shirt design and print - by oShirt t-shirt 60 34
3
T Shirt Design - Custom T Shirts t-shirt design 48 13
4
T Shirt Design - Custom T Shirts shirts design 48 5
5
Tie Dye t-shirts 60 5
6
T Shirt Design - Custom T Shirts estampas de camisetas 18 19
7
TShirts Max t-shirts max ≤5 1
8
T-shirt design - Yayprint hoodie designer 31 13
9
T Shirt Design - Custom T Shirts t shirt design planet studio ≤5 30
10
T Shirt Design - Custom T Shirts design t shirt 48 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblixo 88 30 250+ 240
henm 83 65 249 241
s h e i n 80 26 250+ 171
stsy 78 45 249 210
shein 78 30 250+ 168

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO Harry Potter: Years 1-4 lego harry potter 44 29
2
FRAG Pro Shooter frank ocean 48 55
3
Episode - Choose Your Story stiry 58 36
4
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 29
5
The Sims™ FreePlay the simer 48 51
6
Supreme Duelist Stickman (2) 65 48
7
Strong Granny - Win Robux for Roblox platform robuxy 68 41
8
Hitmasters headmasters 29 40
9
Hay Day farm 52 89
10
slither.io oi 61 42

These five keywords: “roblixo”, “henm”, “s h e i n”, “stsy”, “shein”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO Harry Potter: Years 1-4”, “FRAG Pro Shooter”, “Episode - Choose Your Story”, “Super Stylist - Dress Up & Style Fashion Guru”, “The Sims™ FreePlay”, “Supreme Duelist Stickman”, “Strong Granny - Win Robux for Roblox platform”, “Hitmasters”, “Hay Day”, “slither.io”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tshirts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tshirts